Lead the measurement strategy across two established retail media partnerships, ensuring campaign evaluation goes beyond reporting performance to influence future planning, investment and optimisation. Use first-party data and campaign learning to identify opportunities to improve effectiveness, strengthen ROI and demonstrate the value of retail media to retailers and brands. Shape insight and measurement propositions that create commercial value for retailers and brands. Develop approaches that make measurement more useful, scalable and valuable, supporting the evolution of insight products, measurement frameworks and consultancy offers while ensuring they remain grounded in robust campaign evaluation. Build trusted relationships with senior retailer, client and internal stakeholders, using evidence from campaign measurement to influence decision making and drive change. Champion the role of insight in improving media planning, briefing, activation and investment decisions, helping partners move from measuring performance to improving it. Lead the evolution of SMG's evaluation capability by identifying opportunities to automate, standardise and improve how campaign measurement is delivered. Work closely with Data Ops, Platform and Product teams to translate business needs into scalable measurement solutions that improve efficiency while maintaining analytical quality. Lead and develop insight teams across your partnerships alongside the wider evaluations function. Create clarity of direction, build capability in strategic measurement and consultancy, and foster a culture where operational excellence and commercial impact are equally valued.