Innovation Marketing Manager

Slough, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the end to end innovation pipeline, turning consumer insights into viable snacks with cross functional alignment and clear commercial impact.

  • Innovation ownership: lead ideas through Stage Gate with financial modelling and risk assessment to deliver category growth.
  • Cross functional leadership: align Brand Marketing, R&I, Product Development, Category Management, Shopper Marketing and Commercial teams to accelerate launches.
  • Insight to action: translate consumer testing concepts into actionable product ideas and business cases for scale.

Job Description

Responsibilities

  • Identify and develop consumer-led propositions that deliver category growth and commercial value, using deep knowledge of consumers, brands, and market trends
  • Lead the end-to-end innovation process, from idea generation through Stage Gate, ensuring projects are insight-driven and commercially viable
  • Create compelling concepts for research and consumer testing, translating insights into actionable product ideas
  • Build robust business cases for new product development, including financial modelling and risk assessment
  • Collaborate with cross-functional teams including Brand Marketing, Research & Insights, Product Development, Category Management, Shopper Marketing and Commercial teams
  • Manage timelines and budgets for innovation projects, ensuring delivery against agreed milestones
  • Influence senior stakeholders and secure buy-in for innovation proposals, presenting clear and persuasive recommendations
  • Monitor market performance of launched products and identify opportunities for optimisation and future growth
  • Work closely with Intersnack Group colleagues across Europe to share best practice and align on innovation objectives

Requirements

  • Significant experience in FMCG innovation or marketing, ideally within the food industry
  • Proven track record of launching successful, insight-led products that deliver commercial results
  • Strong understanding of consumer research, category dynamics and brand growth strategies
  • Experience managing complex projects through Stage Gate processes
  • Excellent stakeholder management and influencing skills, with the ability to engage senior leaders
  • Strong financial acumen and ability to build commercially sound business cases

Preferred

  • Highly competent in PowerPoint and Excel; experience with Nielsen Answers and Kantar WorldPanel Online is advantageous

Benefits

  • Competitive annual salary, annual salary review and annual bonus opportunity (target 7.5%), plus KP Pension Plan with up to 7% matched contributions and £6,000 car allowance
  • 25 days holiday, with the option to buy up to five additional days, plus additional holiday after five years’ service
  • Comprehensive healthcare including Single Cover Private Healthcare, Health Cash Plan, Digital GP and Employee Assistance Programme
  • Electric Vehicle Car Scheme, supporting more sustainable and cost-effective travel
  • KP4ME benefits platform with discounts, cashback and wellbeing support
  • Enhanced family-friendly policies to support colleagues at every stage of life
KP Snacks logo

KP Snacks

3.4 Glassdoor

KP Snacks is home to some of the most iconic British snack brands and also produces all kinds of snacks for the UK’s retailers.We have been creating happy snacking moments for decades, creating exciting snack ideas to meet the changing tastes and expectations of our customers and consumers. We’re passionate about our products and our people and we hold ourselves to high ethical standards throughout our business and supply chains.KP Snacks is proud to be part of the Intersnack Group, which was founded in Germany more than sixty years ago and made its first potato chips in 1968. Since then, it has grown and flourished to become a market leader in savoury snacks, present in over 30 countries across Europe, Australia, New Zealand and beyond.

Slough, England, GBR
1.2K employees (77 in marketing)
54% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
15K
Traffic Source Mix
Search
52.4%
Direct
30.6%
Referral
12.3%
Social
3.7%
Paid
0.9%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
77 (7% of company)

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