Influencer Marketing Manager - B2B

London, UK (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end influencer campaign management and production, aligning client outcomes with strategy, cross-functional collaboration, and data-driven insights for B2B audiences.

  • Campaign Management & Production: Own end-to-end delivery from brief to final output across social, digital, and offline channels.
  • Client & Stakeholder Management: Build trusted relationships and sell in creative ideas under tight timelines.
  • Talent, Reporting & Operations: Oversee influencer database, contracts, and campaign measurement with ultimate accountability.

Job Description

Responsibilities

  • Campaign Management & Production (End-to-End) - Manage the end-to-end delivery of complex influencer campaigns, ensuring they are delivered on time, on budget, and exceed client KPIs.
  • Campaign Management & Production (End-to-End) - Utilize your production knowledge to oversee content creation pipelines, from brief to final delivery, ensuring high-quality output across social, digital, and offline channels.
  • Campaign Management & Production (End-to-End) - Actively contribute to the overarching Influencer strategy: recommend objectives, targets, action plans, calendars, and budgets.
  • Campaign Management & Production (End-to-End) - Construct, design, and present high-quality, strategically sound pitch and campaign decks for internal stakeholders and clients.
  • Client & Stakeholder Management - Maintain and build successful, trusting client relationships, acting as a day-to-day lead.
  • Client & Stakeholder Management - Confidently sell in creative ideas, content streams, and strategic pivots in quick-turnaround and high-pressure situations.
  • Client & Stakeholder Management - Align and collaborate seamlessly with cross-functional teams (Media, PR, Social, Brand Activation, and Digital) to deliver integrated campaigns.
  • Talent, Reporting & Operations - Identify, vet, and negotiate contracts with B2B thought leaders, industry experts, and creators.
  • Talent, Reporting & Operations - Oversee the management of the influencer database, ensuring it is kept up-to-date and compliant with data standards.
  • Talent, Reporting & Operations - Oversee campaign reporting and measurement. While you will support and delegate to the Account Executive on reporting and identification tasks, you will maintain ultimate accountability for the accuracy and strategic insight of the data presented to clients.

Requirements

  • Experience: A minimum of 2–3 years of dedicated experience in influencer marketing, corporate PR, or B2B marketing/sales.
  • B2B/Corporate Acumen: A strong understanding of B2B audiences, professional social networks (specifically LinkedIn), and how to navigate the complex compliance, legal, and brand safety requirements of corporate clients.
  • Strategic Capability: Proven ability to put together polished, logical, and visually compelling strategy and pitch decks (Keynote/PowerPoint).
  • Relationship Management: Outstanding stakeholder management skills, with a track record of building consistently productive relationships with clients, talent, and internal agency partners.
  • Resilience & Attitude: Self-motivated, action-oriented, and ambitious, with a positive "can-do" attitude and the ability to remain calm and optimistic under pressure.
  • Digital Integration: Proven experience integrating digital, social media, and PR into cohesive campaign activities.

Preferred

  • Production Knowledge: Practical experience with content production processes, including video shoots, licensing, and usage rights.
  • PR/Sales Background: Experience working within a Corporate PR agency or a B2B sales/account management environment is highly advantageous, as it aids in understanding complex stakeholder structures.
  • Mentorship: Experience mentoring, guiding, or delegating tasks to junior team members (AEs/Interns) to help them grow and succeed.
  • Industry Passion: An avid follower of industry news, creator economy trends, and emerging B2B social platforms.

Benefits

  • 25 days annual leave + 1 Volunteer Day
  • Bupa Healthcare
  • Enhanced Maternity, Adoption and Shared Parental Leave
  • Flexible Working Model with core working hours: 10am – 4pm
  • A 1.5:1 Matching Pension Structure
  • Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests.
  • Season Ticket Loan and Cycle to Work Scheme
  • Life Assurance
Ogilvy UK logo

Ogilvy UK

3.7 Glassdoor

Ogilvy UK inspires brands and people to impact the world. Our iconic, culture-changing, value driving ideas have delivered sustained growth for clients since David Ogilvy founded the company in 1948. Ogilvy UK has businesses specialising in Advertising Brand & Content, PR Social & Influence, Consulting & Behavioural Science, Ogilvy One and Health. Not to mention our boutique agency New Commercial Arts. Each deliver world-class award-winning creative solutions for clients including Coca-Cola, Mondelez, Sainsbury’s, Lloyds Banking Group, F1, The Mayor of London and Samsung. We build on our legacy through our Borderless Creativity mantra - operating, innovating and creating at the intersection of our capabilities and talent. It is at this inflection point where the impact and magic lies. We call this borderless creativity. Ogilvy UK also has six incredible employee networks dedicated to Diversity, Equity and Inclusion - Roots, Rewired, Proud, Equals, MPower and Parents & Carers.

Founded in 1948
GBR
502 employees (152 in marketing)
74% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
348K
Monthly Google Ads Budget
$12
Traffic Source Mix
Search
46.1%
Direct
40.7%
Referral
8.2%
Social
4.1%
Paid
0.8%

Headcount Trend

Current headcount: ~502

Marketing Team

Marketing Team Size
84 (17% of company)

Recent News