Responsibilities

• Support the Influencer Lead with development, execution and reporting of best in class influencer strategy and campaigns, owning budgets and KPI’s, whilst ensuring it fits in with wider business objectives
• Build, manage and continuously refresh a pipeline of UK influencers across Instagram, YouTube, TikTok and emerging platforms, identifying new talent and opportunities on a weekly basis
• Create and manage relationships with influencers, agencies, and other talent partners, acting as a key day-to-day point of contact and nurturing long-term partnerships with top performers
• Lead influencer outreach with tailored messaging, negotiating deliverables, usage rights, and commercial terms where appropriate
• Monitor campaign and content delivery, ensuring all agreed content goes live on time, meets brief requirements, and is tracked correctly
• Analyse performance of influencers to identify opportunities for growth and improve return on investment, new customer acquisition
• Own regular performance reporting, contributing to weekly and monthly updates with clear insights, learnings and recommendations
• Develop your influencer knowledge further to ensure you’re at the forefront of the industry and always aware of the latest tactics and strategies to experiment with
• Continually identify opportunities and improvements to be made across internal processes
• Work with the wider marketing team on cross-channel initiatives including new product launches and acquisition strategies

Requirements

• Circa 1+ year experience in influencer marketing, managing the end-to-end process
• Knowledge of the UK and Australian cosmetics industry and social media trends (preferred)
• Data is your friend – you find it easy to use insights to back-up your instincts, and are comfortable working with performance metrics such as engagement, CTR, CVR, CAC and revenue
• A pro-active self-starter with a problem-solving attitude!
• Getting stuck into platforms and processes with a focus on automation and optimisation is important to you
• An understanding of the Influencer market and how they play a key role in building brand awareness, affinities, content creation and commercial value for brands, with an appreciation for how influencer activity drives measurable business outcomes
• Highly organised and able to manage multiple moving parts across influencers, timelines, gifting and reporting simultaneously
• A strong communicator, confident managing external relationships and internal stakeholders

Benefits

• A chance to play a part in banishing single-use plastic from the bathroom
• Hybrid working from our East London office
• 25 days plus bank holidays pro rata, birthdays off, wellbeing and mental health days – we care about our team’s wellbeing, so we make sure you have time to fully switch off, rest, and recharge.
• Share options after probation, so that you can benefit from our growth
• Gym membership