Responsibilities - Plan and deliver compelling activity to engage with, and drive action from existing supporters through direct mail appeals, digital and telephone activity. - To project manage multi-channel direct marking campaigns from pre-campaign insight and briefing, through to delivery, optimisation, and post-campaign review. - Support the development, implementation and optimisation of sector leading journeys to retain and develop existing cash and regular giving supporters. - Collaborate with and supervise external agencies and suppliers to deliver excellent work, on time and to budget. - Review live metrics and make recommendations, continuously testing and learning to optimise campaigns. - Proactively identify new ways to engage supporters and grow income from Individual Giving. - Monitor market trends, undertake competitor analysis and keep up-to-date with sector developments. - Develop strong, effective working relationships with key internal teams to deliver existing activity and identify new opportunities. - Feed into expenditure management and KPI reporting processes, maintaining detailed budget records and income and expenditure accounts to ensure cost effectiveness. - Work with your team to champion Individual Giving fundraising across the charity and provide support on it to centre colleagues across the UK. Requirements - An experienced charity fundraiser who puts the supporter at the heart of what they do. - A driven individual with a proven track record in delivering successful Individual Giving retention campaigns to meet objectives, including cash appeals, upgrade and re-activation. - Proven experience of a range of direct marketing channels, including direct mail, email & telephone. - Proven experience with both standard and mid-value audiences. - Individual Giving product-specific knowledge, including cash and regular giving. - An engaging person who can nurture excellent working relationships across the organisation - Highly numerate with experience of using insight to inform evidence-based decision making and meet targets. - Solid understanding of the basic principles of charity financial policies, the Institute of Fundraising guidelines and data protection regulations. - Excellent planning, time management and organisational skills, with proven experience of successfully prioritising between several projects. - Brilliant creative judgement to engage, inspire and drive people to act. - High level of attention to detail on written copy and financial figures. - Experience of supervising and getting the best from external agencies and suppliers. - Excellent personal communication skills Nice to Have - Benefits - You’ll spend time at one of our incredible centres to experience our programme of support and see first-hand the difference we can make. - A structured Orientation week will cover everything you need to get settled in your new role. - Holiday entitlement that helps you create a manageable work life balance. - Generous sick leave cover. - A supportive and friendly working environment. - Tailored learning and development opportunities. - Kitchen facilities with free tea, coffee and fruit bowl. - Workplace pension and free financial advice from an independent financial advisor to help you plan for your future. - Option to keep a pre-existing NHS pension if eligible. - Travel and cycle loans. - Eye test expenses and money towards glasses. - Enhanced maternity pay. - Our buddy system links you with a colleague to give you extra support in your first few months. - Facilitated stress management courses and access to our clinical psychologists for support