In-House Internal & Inbound Marketing and Content Manager (Part-Time – 3 days/week) at 33 Dental | Leicester, UK

In-House Internal & Inbound Marketing and Content Manager (Part-Time – 3 days/week)

Leicester, UK (On-site)

Salary Not AvailableMid LevelPart time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Own multi-site inbound marketing for healthcare, aligning content, CRM, and internal comms to drive patient acquisition and measurable ROI.

Growth Infrastructure: Build a unified plan across digital channels, content, CRM, and internal communications.
Lifecycle Content Ownership: Create content for patient journeys—website, blogs, testimonials, and promotions—with SEO and email nurturing at the core.
Measurement & Ops: Build dashboards, measure ROI, and report insights to leadership across sites.

Responsibilities

Develop and implement a unified marketing plan across digital channels, content, CRM, and internal communications for both sites.
Own inbound marketing: SEO strategy, content calendar, blogs, video/audio content, lead magnets, email nurturing, and performance analytics.
Create, manage, and optimize content that supports patient journeys across both practices, including website pages, blog posts, social media, testimonials, case studies, and promotions.
Project-manage marketing initiatives, including timelines, budgets, assets, and cross-functional collaboration with front-desk teams, clinicians, and practice staff at both locations.
Manage internal communications to ensure brand consistency and a positive patient experience across sites.
Build and maintain dashboards to measure ROI, traffic, conversions, and patient acquisition; report insights to leadership.
Coordinate with vendors/partners as needed and maintain a flexible, proactive approach in a fast-paced environment.
Stay up-to-date with marketing trends, healthcare compliance considerations, and privacy requirements.