Responsibilities

• Develop and Lead EMEA Media Strategy: Define the comprehensive vision and strategic roadmap for holistic, full-funnel owned and paid media (including video, paid social, retail media, and search) aligned with business growth objectives.
• Accelerate Data-Driven Marketing Maturity: Partner with CRM and Analytics to establish the strategy for data activation (1P, 2P, 3P), creative personalization, and optimization techniques (AI/ML) to achieve advanced audience targeting and campaign efficiency.
• Drive Integrated Media Effectiveness: Define clear measurement frameworks, Test & Learn agendas, and performance standards (including Marketing Mix Modeling - MMMs) to evaluate cross-channel media efficiency and demonstrate ROI.
• Manage Strategic Partnerships and Agencies: Cultivate platform partnerships (e.g., Google, Meta, Amazon DSP) to secure early access to new initiatives and lead daily management of the media agency relationship, ensuring operational excellence and efficiency tracking.
• Provide Thought Leadership and Training: Serve as the subject matter expert to Brand Marketing teams and regional stakeholders, delivering strategic guidance and upskilling programs to build best-in-class scalable media capabilities across the region.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, or a comparable field.
• Minimum of 8 years of professional experience as a Digital Media Leader in an international or EMEA regional role, preferably within a Consumer Packaged Goods (CPG) or media agency environment.
• Minimum of 3 years of experience in media and web analytics, including proficiency with Marketing Mix Modeling (MMMs).
• Demonstrated expertise in the Programmatic and Paid Social media landscape, including hands-on experience with various DSPs/SSPs and major large-scale publishers (e.g., Google, Meta, Amazon).

Preferred

• Technical knowledge of MarTech solutions, such as Customer Data Platforms (CDPs) and Data Management Platforms (DMPs).
• Proven ability to drive innovation, utilizing new technologies including AI and machine learning, to achieve business goals efficiently and at scale.
• Demonstrated functional competencies in Integrated Marketing Communications (IMC) strategy, Business Strategy, and Commercial Expertise.
• Experience in complex cross-functional collaboration, project management, and a strategic mindset.