Trade Marketing Executive
Product Care Group
Wigan, UK (Hybrid)
In-housePermanentMid level
2 days ago
Head of Trade Marketing
London, UK (Unknown)
Salary Not AvailableSenior LevelFull time
Posted 2 weeks ago
Job Summary
Own and execute Liberty Wines trade marketing strategy, lead a multidisciplinary team, manage budgets, and drive brand, events, and content across cross-functional partnerships.
- Define and drive the trade marketing strategy aligned with commercial goals
- Lead cross-functional projects with Sales, Portfolio and Customer Support
- Oversee communications, content creation, events and brand visibility to strengthen market position
Job Description
Responsibilities
- Develop and implement a comprehensive trade marketing strategy aligned with Liberty Wines vision and commercial objectives
- Manage the overall marketing budget, ensuring cost-effective delivery of trips and events that maximise return on investment.
- Lead and inspire a multi-disciplinary marketing team, promoting a collaborative, customer-centric approach. Share expertise, insights and best practice with marketing colleagues in other teams.
- Work with Portfolio/Champagne team colleagues to identify marketing opportunities to strengthen the brand of Liberty Wines and the relevant producer.
- Act as a key stakeholder in cross-functional projects, working closely with Sales, Portfolio and Customer Support teams to agree processes and timelines, and ensure accountability for delivery.
- Lead Liberty Wines’s communications strategy, oversee content creation and drive innovation to enhance customer engagement and brand visibility.
- Maintain Liberty Wines’ brand identity, tone of voice, and messaging across all channels.
- Oversee creation of compelling content for customer communications and press engagement across all appropriate channels, working closely with the portfolio team on relevant producer content
- Guide press engagement strategy to maximize coverage for Liberty Wines and its producers.
- Oversee tracking and reporting of communications and press strategy and its commercial impact
Requirements
- Proven track record in developing and implementing trade marketing strategies to help achieve commercial objectives
- Experience in event strategy and execution within a B2B or trade environment
- Experience building communications strategy and able to effectively review draft communications to improve their effectiveness
- Experienced in driving collaborative projects across teams, ensuring clear processes, timelines, and accountability
- Comfortable leveraging analytics to evaluate marketing effectiveness and ROI
- Strong leadership capabilities with a focus on team growth and development; experienced managing multi-disciplinary teams and budgets
- Commercially focused, customer-centric and highly organized
- Strong knowledge of and empathy for the hospitality and retail sectors
- Strong wine empathy, ideally a minimum of WSET Level 3
Preferred
- Strong wine empathy, ideally a minimum of WSET Level 3
Benefits
- 25 days holiday excluding public holidays increasing after 2 years’ service and the option to buy additional days
- Cycle to work & electric car scheme
- Healthcare cash back scheme
- Employee Assistance Programme
- Travel insurance
- Employee wine discount
- Retail, wellbeing, technology, and travel discounts
Marketing Team
Marketing Roles Posted (Last 30 Days)
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