Responsibilities

• Own TikTok Shop P&L across UK and EU including forecast monthly, report variance weekly, defend margin against ad spend creep and commission inflation
• Gross profit in pounds as the primary KPI, not GMV
• Contribution margin after ad spend, affiliate commission, sample and sampling cost, returns, and platform fees
• Growth rate benchmarked against the supplement category, not just internal target
• Own the relationship with our TikTok Account Manager: extract boosts, beta features, category programs, and policy escalations
• Defend ROAS while scaling spend; flag margin erosion early
• Expand the affiliate program: tiered commissions by performance band, structured recruitment, activation, retention, and pruning process
• Build creator campaigns with structured hypothesis, budget, output, and post-mortem
• Manage commission economics to balance creator incentive with margin
• Maintain the active creator base (the number that matters is active creators producing sales)
• Set the live strategy: agency-led for scale, in-house for brand-critical hours, or hybrid
• Measure revenue per live hour and improve it; total live hours is not a goal
• Optimise listings: titles, images, PDP video, bundles, price ladder, hero SKU concentration
• Steer the catalogue toward priority products: Creatine Plus Electrolytes, Creatine Monohydrate, RAW Bars, Creatine Gummies, Creatine Plus Co
• Forecasting and Inbound Replenishment: maintain stock availability on key lines, ensure hero SKUs hold sufficient weeks of forward cover to support demand
• Strengthen the replenishment process with Operations to plan inbound replenishment into TikTok FBT
• Use Kalodata, Fastmoss, EchoTik, or equivalent tooling to mine trending products, keywords, creatives, and creators
• Produce a weekly intelligence briefing that feeds creative, merchandising, and NPD signal back to the product team
• Benchmark performance against competitors and emerging entrants
• Treat TikTok EU as a defined workstream with its own forecast, resourcing plan, and country-by-country compliance considerations

Requirements

• You\'ve personally owned TikTok Shop revenue of £3m+ trailing 12-month actual for a single brand, agency-side or in-house.
• You can walk through the full P&L of the brand you scaled: contribution margin after ad spend, affiliate commission, samples, returns, and platform fees.
• Hands-on experience with intelligence tools, with specific examples of how you used them to find trending creatives, products, or creators.
• Have run affiliate programs at scale (200+ active creators producing sales) with a clear activation, tiering, and pruning process.
• Comfortable in spreadsheets and pivot tables. You build your own contribution margin model.

Nice-to-have

• EU TikTok Shop experience
• Multilingual capability or familiarity with EU regulatory environment for supplements
• Experience hiring and building a small team underneath you
• Direct exposure to a vertically integrated manufacturer or a brand with in-house supply
• Hybrid background: agency exposure for breadth, then in-house ownership of a single brand’s P&L for depth

Benefits

• Cycle Scheme
• Employee Assistance Program (EAP) providing confidential support for wellbeing, mental health, and personal matters
• Hybrid working model with occasional travel to events, partners, and international markets as required

Compensation

• Competitive base salary with a performance-related bonus linked to gross profit

How to apply