Head of TikTok Shop & Social Commerce (D2C & CRM

Watford, Harrow, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and scale TikTok Shop, D2C trading, and CRM across global markets, turning content, partnerships, and campaign strategies into revenue growth and improved lifetime value.

  • Growth & Trading: Own global TikTok Shop strategy, performance, and revenue growth across markets, including on-site merchandising, launches, and trading.
  • CRM & Lifecycle: Own global CRM strategy (email, SMS, lifecycle) and automated journeys to improve retention and LTV.
  • D2C & Platform Alignment: Oversee day-to-day D2C website performance (Shopify) and align with wider channel activity and trading calendars.

Job Description

Own and scale TikTok Shop, D2C trading, and CRM across global markets, turning content, partnerships, and campaign strategies into revenue growth and improved lifetime value.

  • Growth & Trading: Own global TikTok Shop strategy, performance, and revenue growth across markets, including on-site merchandising, launches, and trading.
  • CRM & Lifecycle: Own global CRM strategy (email, SMS, lifecycle) and automated journeys to improve retention and LTV.
  • D2C & Platform Alignment: Oversee day-to-day D2C website performance (Shopify) and align with wider channel activity and trading calendars.
  • Campaigns & Partnerships: Lead TikTok-first planning and activation with creator/affiliate partnerships, live formats, and promotional campaigns.
  • Content & Merchandising: Identify scalable content and commercial models; manage product selection and onsite merchandising.
  • Analytics & Testing: Analyze user behavior across D2C and TikTok journeys and run A/B tests to improve conversion and AOV.
DESIGNER PARFUMS logo

DESIGNER PARFUMS

Designer Parfums is a dynamic and fast-growing global fragrance house, shaping the perfume and cosmetics industry with its innovative approach. Headquartered in London, UK, we proudly operate in over 80 markets worldwide, driven by international ambition and an unwavering commitment to quality and excellence.As a family-owned business, we are dedicated to creating, developing, and distributing a diverse portfolio of brands. From heritage classics to celebrity-inspired and lifestyle fragrances, we manage some of the world's most renowned names, including Jennifer Lopez, Playboy, Cerruti, Ghost, Hawaiian Tropic, and Jean Louis Scherrer. Additionally, we are privileged to distribute the fragrances of Ariana Grande, Gant, Aigner, Guy Laroche, and Paloma Picasso.Our success is rooted in the dedication of our talented team, who bring our vision to life with creativity, passion, and expertise. At Designer Parfums, we cultivate a vibrant work environment that reflects our core family values while offering employees a platform for personal and professional growth. We embrace innovation, delivering high-impact solutions and ensuring speed to market across all our ventures.Sustainability is at the heart of everything we do. From utilizing post-consumer recycled materials to prioritizing renewable energy, we are committed to reducing our environmental impact. Through rigorous Key Performance Indicators (KPIs), we continuously measure our progress, ensuring that we uphold the highest sustainability standards as we lead the fragrance industry into a greener future.At Designer Parfums, we welcome new opportunities and collaborations that will help us continue to redefine the fragrance landscape. Get in touch with us to explore how we can work together in this exciting, ever-evolving industry.

Founded in 2002
Watford, England, GBR
134 employees (55 in marketing)

Traffic Signals

Monthly Visitors
1.8K
Traffic Source Mix
Search
35.8%
Direct
33.6%
Referral
21.8%
Social
6.1%
Paid
1.6%

Headcount Trend

Current headcount: ~134

Marketing Team

Marketing Team Size
27 (20% of company)