Head of SEO

Responsibilities

• SEO Service Line Strategy
• Define and communicate the strategy, proposition, roadmap and standards for the SEO service line, setting clear strategic priorities across technical and on-page SEO, content, Digital PR, managed link building, international search and AI-led search
• Set service-line measurement and reporting expectations across organic performance, earned media, authority, link acquisition, brand visibility, AI citations and commercial outcomes.
• Marketplace and Link Building Product Ownership
• Own the strategic direction and commercial development of ICS’s managed link-building and authority offering, including the marketplace vision, proposition, roadmap and performance.
• Set marketplace standards for publisher quality, supply, pricing, customer experience, fulfilment and governance, ensuring sufficient high-quality inventory across priority languages, markets and sectors, particularly iGaming and other regulated industries.
• Clients and Business Growth
• Work closely with the Head of Client Strategy as a senior authority for key and prospective clients, leading conversations where service-line, commercial or complex cross-discipline expertise is required.
• Working with the Head of Client Strategy to lead or support strategically important pitches, audits and proposals, ensuring solutions are differentiated, commercially viable and appropriately resourced.
• Identify opportunities to grow client relationships through wider adoption of SEO, Digital PR, managed link building, the marketplace and emerging AI-led search services.

Requirements

• Strong experience of link building strategies for iGaming and other regulated markets is essential.
• Strong, demonstrable iGaming and regulated industries experience is an essential requirement for this role.
• Significant experience leading an SEO or organic-growth service line within an agency, consultancy or complex client-service environment.
• Deep strategic knowledge of SEO, authority development and link building, with sufficient breadth across technical SEO, content, international search, analytics and reporting to challenge and guide senior specialists.
• A strong strategic understanding of Digital PR, including its contribution to earned media, brand and topical authority, reputation, relevant links and search and AI visibility.
• Proven experience leading through senior specialists or functional Leads, setting direction while maintaining clear accountability for delivery and people management.
• Strong commercial leadership, including revenue, profitability, margin, pricing, packaging, budgeting, forecasting and investment decisions.
• Experience developing propositions, leading senior client relationships and contributing to significant new-business opportunities.
• The ability to own the direction and commercial performance of a digital proposition, product or marketplace.
• A practical understanding of AI-led search and responsible AI adoption, with the judgement to translate developments into client, product and operational priorities.

Benefits

• 33 days annual leave
• Birthday off work
• Work abroad policy (up to 30 days per year)
• Competitive pension scheme (matched up to 7%)
• Generous bonus scheme
• Industry-leading family policies
• Hybrid, flexible working
• Life assurance and private Bupa healthcare
• Regular team socials
• Free weekly breakfasts catered to all