Responsibilities

• Translate packaged offerings into market-ready propositions and compelling buyer-focused narratives.
• Develop value propositions, messaging hierarchies and segment-specific messaging for local authorities, national bodies, commercial organisations and international audiences.
• Ensure consistency and clarity in how TRL's offerings are presented across all channels.
• Own the go-to-market strategy for all offerings.
• Define target segments, buyer personas, campaign approaches, launch plans and success measures.
• Establish measurable objectives and oversee performance against agreed targets.
• Lead end-to-end launch campaigns, from concept and creative direction through to execution and measurement.
• Coordinate activity across content, digital marketing, events, partner marketing and PR.
• Work closely with the Digital & Demand Generation Manager and Brand & Communications Manager to ensure effective delivery and alignment.
• Own the promotional strategy across the product portfolio.

Requirements

• Significant B2B product marketing or go-to-market marketing experience within software, data, technology-enabled services or related sectors.
• A strong track record of successfully taking products and services to market and delivering measurable commercial results.
• Proven experience leading campaigns and product launches across content, digital marketing, events, PR and sales enablement.
• Exceptional communication skills with the ability to translate technical, complex or evidence-based solutions into compelling customer propositions.
• Strong experience working alongside sales teams and supporting complex bids and commercial opportunities.
• An understanding of both product-led software businesses and consultative, relationship-led service environments.
• Strong analytical capability, including experience with customer segmentation, competitor analysis, win/loss reviews, funnel performance and marketing attribution.