Responsibilities

• Lead customer and market validation efforts across both consumers and merchants
• Conduct interviews, surveys, and discovery sessions to validate pain points, willingness-to-pay, and adoption behaviour
• Identify and prioritise the highest-value use cases and verticals for PULL’s early rollout
• Test assumptions around subscription pain points, payment flexibility, and merchant demand
• Develop actionable insights from user feedback, behavioural data, and early engagement
• Own PULL’s early PMF process and iteration cycles
• Help define the initial wedge into the market and refine PULL’s positioning
• Work closely with the founders and engineering team to shape MVP priorities and roadmap decisions
• Determine which features create genuine user pull versus unnecessary complexity
• Develop frameworks and metrics for measuring retention, engagement, activation, and PMF signals

Requirements

• Strong experience in early-stage startups, product strategy, growth, go-to-market, venture building, or product-led commercial roles
• Demonstrated ability to validate products and identify product-market fit in ambiguous, fast-moving environments
• Naturally curious and comfortable speaking directly with users, customers, merchants, and stakeholders to uncover insights, test assumptions, and drive decisions
• Experience within fintech, SaaS, marketplaces, subscription businesses, consumer products, or other fast-growth technology environments preferred — we are open to candidates from a range of sectors
• Strong strategic thinking combined with a willingness to operate hands-on
• Comfortable working autonomously and helping define direction rather than waiting for instruction
• Strong communication, storytelling, and relationship-building ability
• Excited by zero-to-one product building and engaging directly with people throughout the process
• UK-based or able to work UK hours
• Must have full right to work in the UK — we cannot offer visa sponsorship

Preferred

• Ideal Background bullets include: early-stage startup environment across fintech, SaaS, consumer apps, marketplaces, subscription businesses, or other fast-growth technology sectors
• Product-led growth, customer discovery, community-building, or go-to-market leadership roles
• Venture studio, startup operator, innovation, or zero-to-one product-building environments