Responsibilities

• Build the master brand from zero - positioning, identity (logo, color, type, motion), and a living brand system that scales across every surface - Define the voice and tone of GoCharting and make it unmistakable - confident, precise, built for serious traders - Drive the US and global rebrand and the visual leap that comes with multi-asset expansion
• Own all creative - landing pages, campaigns, social, decks, email, video/motion, app store, ads - at a craft level you’d put in your own portfolio - Write the copy yourself: headlines, product narrative, launch announcements, paid creative. Words and design are one job here - Treat the marketing site as the flagship of the brand - its look and feel are yours (the funnel mechanics sit with Growth)
• Own paid acquisition end-to-end - strategy, buying, and creative across paid social and search - and make a small budget punch far above its weight - Live in the numbers: blended CAC, ROAS, payback. Creative that doesn’t perform isn’t finished
• Own proactive PR and communications - narrative, announcements, executive and founder positioning - and shape how the market talks about us - Set the brand voice across organic social (X, YouTube, LinkedIn, Reddit) and give our community team the standards and assets to stay perfectly on-brand - Be the guardian of the brand across the whole company - every surface, whether you make it or not, meets the bar. No slop, anywhere
• Bring the brand to life at trading events and in co-marketing with CME and broker partners - creative, presence, collateral - Drive creator and influencer creative and brand standards that protect the look and the voice (affiliate tracking sits with Growth; partner/educator relationships with BD)

Requirements

• 8+ years in brand, creative, or marketing for B2C / digital products, with a portfolio that makes the bar obvious on sight — polished, distinctive, nothing generic
• You have built a brand from 0→1 — identity, voice, and system — and scaled it, not just maintained someone else’s
• Elite craft and taste — strong, defensible opinions on type, layout, color, motion, and words, with the work to back them up
• Hands-on operator — you do the work yourself. No agency layer, no coordinator layer. You design, you write, you ship
• Paid execution on a real budget — you’ve personally run paid social/search and can show ROAS, not just impressions
• Exceptional copy and voice — you write sharp, and you flex tone across audiences and channels
• Range — fluent across identity, web, social, paid, video/motion, and decks; you move from strategy to pixels without a handoff
• Energetic, fast, detail-obsessed, allergic to mediocrity — you ship a lot, and none of it is ugly

Preferred

• Trading, investing, fintech, or financial-data background — you understand the audience (or can demonstrably ramp fast)
• Brand craft honed at a consumer / DTC / gaming / crypto brand known for design
• Motion, video, or 3D capability in-house
• AI-native creative workflow — you use generative tooling to multiply your output without lowering the bar
• Built a brand inside a lean, fast-scaling team — comfortable with little budget and high ambition