Head of Product & Performance Marketing at The Guardian | London, UK | £30K/yr

The Guardian

Head of Product & Performance Marketing

London, UK (Hybrid)

£30K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Lead product marketing and global go-to-market for the paid product portfolio, owning positioning, messaging, and audience propositions; drive launches, feature releases, and major campaigns with channel-focused acquisition backing.

Lead product marketing strategy across the paid product portfolio with global positioning and audience propositions.
Own go-to-market for product launches, feature releases, proposition developments and major commercial campaigns.
Lead messaging across launches and campaigns to ensure consistency and impact across channels.
Drive acquisition-focused paid marketing activities including social, search, and app marketing to grow subscribers and revenue.
Foster a culture of experimentation and testing to improve acquisition effectiveness and marketing efficiency.
Build and lead a high-performing product and performance marketing function guided by research and data.
Partner with senior stakeholders using audience and market insight to inform decisions.
Collaborate with Regional leadership to adapt strategies for local needs.

Job Description

Responsibilities

Lead product marketing strategy across the paid product portfolio with global positioning and audience propositions.
Own go-to-market for product launches, feature releases, proposition developments and major commercial campaigns.
Lead messaging across launches and campaigns to ensure consistency and impact across channels.
Drive acquisition-focused paid marketing activities including social, search, and app marketing to grow subscribers and revenue.
Foster a culture of experimentation and testing to improve acquisition effectiveness and marketing efficiency.
Build and lead a high-performing product and performance marketing function guided by research and data.
Partner with senior stakeholders using audience and market insight to inform decisions.
Collaborate with Regional leadership to adapt strategies for local needs.

Requirements

Significant senior-level experience in product marketing, performance marketing or acquisition-led consumer marketing.
Proven success leading go-to-market strategies including messaging development and leadership.
Deep expertise in paid acquisition channels, including paid social, search and app marketing.
Strong commercial and analytical instincts with track record delivering acquisition and revenue targets.
Experience with subscription, membership or digital consumer products.
Strong understanding of brand-building and performance marketing and how the two work together to drive growth.
Experience in publishing, media.
Mobile app marketing expertise.

Benefits

30 days of annual leave per year (plus bank holidays) with option to purchase 5 more days.
Generous pension scheme with employer contribution depending on age.
2 volunteering days annually and payroll giving options.
Season ticket loans available.
Private healthcare, life cover, income protection, and eye tests; dental insurance optional.
Enhanced parental leave policies and inclusion programs.
Wellbeing tools, free yoga/pilates classes, and corporate gym membership.
Canteen with meals and views; offices in Kings Cross with hybrid option.
Learning and development support for qualifications and professional growth.

The Guardian

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Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Australia. Traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821.The Guardian is renowned for its agenda-setting journalism including, most recently the Cambridge Analytica, Paradise and Panama Papers investigations as well as the Pulitzer Prize and Emmy-winning NSA revelations.

London, England, GBR

2.8K employees (1,581 in marketing)

www.theguardian.com/uk

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