Head of Performance Marketing

Responsibilities

• Developing and executing a comprehensive performance marketing strategy that aligns with the company’s business objectives
• Overseeing budget allocation and bid management strategies to maximise ROI across paid search channels
• Overseeing the affiliate marketing program, nurturing relationships with partners and exploring opportunities for expansion
• Developing and implementing social media strategies tailored to each platform (Meta, TikTok, Pinterest, Snapchat) to engage with relevant audiences and drive conversions.
• Working closely with the SEO team to ensure a cohesive search strategy that maximises visibility and profitable conversions across search channels
• Collaborating with analytics team to measure, analyse, and report on key metrics, utilising insights to drive continuous improvement
• Developing and implementing an app marketing strategy
• Leading the development of financial forecasts for paid marketing activities, assessing potential sales growth, market share expansion and customer engagement levels.
• Spearheading the integration of paid marketing efforts with offline campaigns, ensuring a seamless omni-channel customer experience
• Leading, mentoring and growing a high-performing marketing team, fostering a culture of innovation and excellence

Requirements

• 5 years experience in a senior management role within digital marketing
• Proven track record of crafting and implementing successful performance marketing strategies
• Strong analytical skills, with the ability to translate complex data into actionable insights
• Excellent leadership and team management skills, with experience in nurturing talent and driving performance
• Exceptional communication and stakeholder management skills, capable of articulating vision and strategy at all levels.
• Quick to adapt to changes in the marketing, technology, and consumer behaviour, adjusting strategies and tactics to maintain competitive advantage
• Continuously seeks new and creative solutions to marketing challenges, embracing experimentation and risk-taking within strategic boundaries
• Approaches challenges with a solution-orientated mindset, applying creativity and critical thinking to overcome obstacles and improve outcomes.

Benefits

• Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
• Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew
• Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
• Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.