Head of Marketing
Via
UK (Remote)
£130K/yr - £160K/yrIn-houseFull-timeSenior level
5 hrs ago
Head of Marketing UK and Ireland
Hook, Kingston upon Thames, UK
Salary Not AvailableSenior Level10+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the UK & Ireland animal health marketing agenda with end-to-end ownership of strategy, budget, and team execution, driving growth, margin, and NOAH-compliant practices.
- Omnichannel strategy: product launches, analytics, forecasting, and customer experience across animal portfolios.
- Commercial alignment: partner with GM, CFO, Sales, and Technical Services to convert activity into top-line growth and margin expansion.
- Leadership: build and coach a 20+ person marketing team, ensure talent development, and align with NOAH and regulatory requirements.
Job Description
Responsibilities
- Lead the annual UK & Ireland marketing strategy, brand plans, and long-range profit forecasts across companion animal and farm animal portfolios, using market insights, portfolio prioritisation, and return-on-investment analysis to drive growth and market share.
- Lead omnichannel marketing strategy, including digital health tools, e-commerce platforms, customer segmentation, advanced analytics, and forecasting to improve customer experience and execution of major product launches.
- Partner with the General Manager, Chief Financial Officer, Head of Sales, and Head of Technical Services to align commercial priorities, manage marketing operating expense budgets, guide pricing and product mix decisions, and convert marketing activity into top-line growth and margin expansion.
- Build and lead a high-performing UK & Ireland marketing organisation of 20+ team members, with 9-11 direct reports, through coaching, talent development, performance management, and succession planning.
- Represent the UK & Ireland affiliate with international marketing teams and external stakeholders, including Key Opinion Leaders (KOLs), while ensuring marketing practices comply with the National Office of Animal Health (NOAH) Code of Practice and applicable laws.
- Bachelor's degree in Life Sciences or Business.
- A minimum of 10 years of progressive leadership experience in animal health or a similar regulated industry.
- Experience leading large marketing organisations, including teams of 20+ people across managers and individual contributors.
- Demonstrated experience managing a significant profit and loss (P&L) and marketing operating expense budget.
- Strong strategic marketing capability across omnichannel execution, advanced analytics, and marketing compliance, including the National Office of Animal Health (NOAH) Code of Practice and applicable laws.
- Master of Business Administration (MBA) or Chartered Institute of Marketing (CIM) qualification.
- Experience leading major product launches in a competitive animal health, veterinary, or livestock environment.
- Experience partnering closely with Sales, Finance, and Technical teams on pricing, portfolio optimisation, and commercial planning.
Elanco
At Elanco, we are united by a genuine love and care for animals. Our purpose - making life better for animals, makes life better - fuels us to break boundaries and inspires us to push further, transforming animal care, going beyond to improve outcomes for animals, customers, and society to create a better, more sustainable world. We are veterinarians, pet owners, farmer’s kids and animal lovers. Our team doesn’t just work in the animal health industry - we live it.By putting customers’ needs at the center of everything we do, our comprehensive portfolios of trusted brands and focused pipeline are transforming the future of animal care. From developing the first treatment for one of the deadliest diseases in puppies to removing needles from diabetes care to pioneering new sustainable market spaces for farmers, we're raising the bar and making a difference - for animals, for our customers and their business.
