Head of Marketing - Private Clients

Responsibilities

• Build upon the existing Private Clients proposition, paving the way for strategic growth.
• Develop and implement a multi-channel marketing strategy aligned to Howden’s growth ambitions, client trust agenda, and Private Clients vision.
• Drive cross-sales and collaboration campaigns across business lines, working closely with divisional leads and stakeholders.
• Identify and execute market opportunities to reach new segments, grow share of wallet, and enhance client lifetime value.
• Lead the integration and positioning of acquired businesses within Private Clients, ensuring, proposition alignment, brand and experience consistency.
• Embed a market-leading, seamless-led client experience and contact strategy across the division, using deep customer insight, data, and technology to improve retention, cross-sell, and advocacy.
• Design and govern end-to-end client journeys, identifying friction points and driving continuous improvement, growth and product penetration.
• Work with the digital COE and champion the use of multi channel campaigns leveraging digital tools, data, AI, and generative AI to enhance marketing effectiveness, client experience, and reporting.
• Champion innovation and test-and-learn approaches to improve outcomes at scale.
• Develop cross-divisional measurement tools, analytics, and reporting to track marketing efficiency, impact and ROI.

Requirements

• Significant experience in strategic marketing and growth roles within complex, multi-line organisations (ideally financial services/insurance).
• Proven track record of delivering multi-channel marketing strategies and campaigns that drive growth, retention, and measurable ROI.
• Strong digital and data fluency; able to leverage technology to enhance insight, segmentation, and client experience.
• Experience leading end-to-end client journey design to drive growth and retention.
• Experience of marketing to HNW /UHNW audience segments is desirable.
• Budget management and governance experience.
• Experience of managing and developing high performing marketing teams.
• Highly collaborative, with the ability to influence senior stakeholders and drive cross-functional alignment.
• Excellent communication, storytelling, and stakeholder management skills.
• Bachelor’s or Master’s degree in Marketing, Business, or related discipline; relevant professional qualifications preferred.

Nice to Have

• Experience of marketing to HNW /UHNW audience segments is desirable.

Benefits

• Our successes have all come from someone brave enough to try something new
• We support each other in the small everyday moments and the bigger challenges
• We are determined to make a positive difference at work and beyond