Responsibilities

• Define and deliver Labman's marketing strategy, aligned with commercial objectives and long-term growth plans
• Champion and develop the Labman brand across all markets and channels
• Create targeted marketing plans with clear objectives, actions, and measurable outcomes
• Develop positioning and messaging that differentiates Labman in complex technical and scientific markets
• Work closely with sales and business unit leaders to support demand generation, lead quality, and customer engagement
• Use market insight, customer understanding, and competitor analysis to inform marketing strategy
• Lead, develop, and mentor the marketing team, building capability and supporting professional growth
• Establish clear objectives, standards, and accountability within the team
• Oversee the delivery of content-led and campaign-driven marketing activity across appropriate channels
• Ensure all marketing outputs are commercially relevant, technically credible, and aligned with Labman's brand standards