Responsibilities

• Lead the strategic marketing function for Participation at the UK Parliament, shaping how people across the UK engage with Parliament's public and commercial services.
• Develop and deliver an ambitious, insight-led marketing strategy.
• Oversee creative multi-channel campaigns.
• Drive audience growth, engagement and income.
• Lead a talented bicameral team, foster a collaborative, high-performing culture.
• Manage budgets, external agencies and campaign performance to maximise impact and ROI.
• Work closely with senior leaders, Members and communications colleagues across both Houses.
• Provide strategic marketing expertise, strengthen stakeholder relationships and help shape Participation's future direction.
• Champion innovation, oversee marketing during periods of operational change or crisis.
• Ensure Parliament's brand and messaging are delivered consistently across all channels.

Requirements

• Experience of successfully promoting free and paid-for products and services.
• Ability to effectively lead a diverse marketing team.
• Highly organised and able to take a strategic approach to planning and delivery of long-term initiatives.
• Experience of successfully influencing and building productive working relationships with senior stakeholders.
• Track record of using audience insight to drive strategic marketing decisions and enable better connection with priority audiences.
• Excellent communication and presentation skills.