Responsibilities

• Own and deliver marketing strategy across the group
• Plan and execute multi-channel campaigns across multiple brands
• Build and manage brand identity and positioning across sectors
• Create and oversee content across websites, social media, and email
• Manage and optimise digital channels including SEO and PPC
• Identify and implement innovative marketing approaches, including AI tools and automation
• Own performance tracking, reporting, and continuous improvement
• Identify new opportunities for growth, visibility, and engagement
• Oversee website development and ongoing management
• Collaborate with senior stakeholders to align marketing with business goals

Requirements

• Proven experience in a 360-degree, hands-on marketing role
• Demonstrated ability to develop and deliver marketing strategy
• Confident working independently and taking full ownership
• Strong understanding of digital marketing channels and performance
• Experience managing multiple brands or projects simultaneously
• Interest in innovation and emerging marketing technologies, including AI
• Excellent communication and stakeholder management skills
• Commercially aware with a results-driven mindset
• Highly organised with the ability to prioritise effectively
• Creative thinker with a proactive, solutions-focused approach

Preferred

• Strong knowledge of digital marketing tools, analytics platforms, CMS systems
• Experience or interest in AI-driven marketing tools (e.g. content generation, automation, analytics)
• Self-starter, forward-thinking and comfortable working independently
• Ownership, strategic thinking, creativity, and execution