Responsibilities

• Lead, plan, and deliver effective multichannel marketing campaigns to maximize audience attendance, brand awareness, and Box Office income across all productions at the Donmar.
• Be the lead marketing contact for producers or venues for Donmar transfers to the West End, internationally or broadcasts in cinemas.
• Devise and deliver a comprehensive digital marketing plan, collaborating closely with the Development team to ensure joined-up communication across members and audiences.
• Drive audience development campaigns to reach new, diverse audiences, with a particular focus on our 35 and under ticket scheme, collaborating with external partners as required.
• Work closely with our PR agency to maximise profile for productions
• Coordinate the delivery of season on sales, working closely with the Development team and Head of Ticketing
• Drive innovation across all marketing and communication channels, trialling new ways of working and keeping up-to-date with latest trends and best practices in the industry
• Lead on the management of the website - ensuring content is kept up to date and driving implementation of new functionality with our web developers
• Data & Insight:
• - Responsible for the audience insight strategy ensuring that research is carried out regularly and effectively, and finding effective ways to disseminate findings internally

Requirements

• Demonstrable experience in a senior marketing role, ideally within a producing theatre or other arts organisation
• Proven track record of planning and delivering bold multichannel marketing campaigns that meet or exceed income targets
• Experience of and enthusiasm for audience development and reaching diverse new audiences
• Confident working with external suppliers and stakeholders, ensuring projects are managed effectively, on schedule and within budget
• Experienced and confident at briefing designers and working in collaboration with artists
• Demonstrable strong knowledge of digital marketing best practice
• Experience of analysing audience data and using data to inform campaign planning
• A strong team player with the ability to collaborate across the organisation
• An innovator with a proven track record of introducing new ideas and ways of working
• Experienced line manager, able to effectively motivate and manage team members, and support their individual development

Preferred

• Knowledge of and a passion for theatre
• Knowledge of Spektrix, or other similar ticketing system
• Familiarity with Craft CMS, Dot Digital and Canva

Benefits

• At the Donmar, we offer a range of benefits to support the wellbeing and development of our staff. We also run a variety of social events throughout the year, as well as several staff-led groups; including our Book, Culture andGardening clubs, providing opportunities to connect over shared interests.
• Holiday: we work hard at the Donmar, so we appreciate the benefit of time away from the day-to-day to recharge our batteries. In addition to all statutory Bank Holidays, our enhanced holiday entitlement gives 25 days holiday* from joining with the ability to increase that as your service grows.
• Staff are also given a paid day off to celebrate their birthday!**
• Pension: once you have successfully completed your probationary period you will be entitled to 6% employer pension contribution as part of the Donmar’s stakeholder pension scheme.
• Employee Assistance Programme: from day one, you will have access to our comprehensive Employee Assistance Programme, Optima Health. This is a free, confidential support service available to you 24 hours a day, every day of the year.
• Free tickets: at the Donmar we are passionate about what we do, and want everyone who works for us to experience our work on stage. All staff are offered complimentary tickets to attend a preview performance per production. You will also receive staff discounts at our bars in the theatre.
• Professional Development: the Donmar is committed to your development and we will help you realise your full potential by providing a varied programme of training opportunities.
• Other benefits:
• - Company lunches twice a production
• - Travel loan