Media & Campaigns Lead
NewsCord
UK (Remote)
In-houseFull-timeEntry level
3 hrs ago
Head of Marketing - 15-18 month FTC (maternity cover)
Newcastle upon Tyne, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 1 month ago
Top 1% of applicants do these two things.
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Job Summary
Own and operationalize Seriös Group's demand engine and PMM discipline across brand, GTM, and partnerships to drive enterprise pipeline.
- Brand and product marketing ownership: translate tech into measurable commercial value for senior buyers.
- GTM execution: align marketing, sales and delivery with multi‑channel demand and scalable campaigns.
- Revenue strategy and ABM: set ICPs, segmentation, and enablement to convert leads into SQLs.
Job Description
Responsibilities
- Own value proposition and messaging for Seriös Group across touchpoints and translate technical capability into commercial value.
- Lead GTM campaigns and ensure consistent positioning and cross‑functional alignment; build demand‑generation frameworks spanning inbound, outbound, events and thought leadership.
- Deliver a commercially driven marketing strategy tied to revenue with pipeline accountability; define ICPs, segmentation, ABM programs and enablement for new business and account growth.
- Execute co‑marketing with AWS, Azure, GCP, Databricks and Snowflake to drive joint pipeline and extend reach.
- Own KPIs, budget and reporting; implement CRM/automation/analytics to enable scalable demand generation and provide leadership with pipeline and channel insights.
- Lead a high‑performing hybrid team and manage external agencies to ensure marketing is a trusted commercial partner.
- Proven experience in a senior B2B marketing leadership role in a high‑growth tech, SaaS or data business.
- Track record of building and scaling demand generation programmes delivering measurable pipeline and revenue impact.
- Strong experience developing and executing GTM strategies for tech products and/or professional services in enterprise markets.
- Proven ability to work in close alignment with Sales, supporting complex enterprise sales cycles and developing effective sales enablement.
- Experience managing a high‑performing marketing function and agency/supplier relationships.
Seriös Group
3.0 Glassdoor
Seriös Group are experts in data solutions, helping businesses to take control of their data, delivering rapid value without compromise. Technologies are agnostic to our approach, we focus on industry standard and innovative methodologies to help our customers achieve desired outcomes.
Founded in 2020
Newcastle Upon Tyne, England, GBR
69 employees (2 in marketing)
67% recommend to a friend
Traffic Signals
Monthly Visitors
3.5K
Traffic Source Mix
Search
61.1%
Direct
20%
Referral
12%
Social
5.9%
Paid
1%
Headcount Trend
Current headcount: ~71
Marketing Team
Marketing Team Size
2 (3% of company)
