Responsibilities

• Own strategy, budget, team, and performance for Influencer & Partnerships
• Build programmes, sign the right talent, and grow the channel
• Define and own the global partnerships strategy across influencer, podcast, creator programme, TikTok Shop, and Awin (UK, US, Japan)
• Set and hold budgets and targets across all markets with full accountability for financial decisions
• Align the team’s work with Huel’s broader business objectives
• Shape the future of partnerships at Huel and build it into a channel that keeps compounding
• Lead, develop, and grow a team of five
• Create a culture where ownership is clear and the bar is high, and people do their best work
• Be the strategic sounding board and escalation point across every workstream
• Present performance and strategy to the Senior Leadership Team with reporting infrastructure

Requirements

• Significant experience in influencer and partnerships marketing with a real track record of scaling programmes across multiple markets and channels
• Deep understanding of performance-based models including commission, revenue share, and brand buys
• Hands-on experience with TikTok Shop, Awin, podcast partnerships, and creator programmes
• A sharp negotiator with strong industry contacts and a genuine feel for the UK and global talent landscape
• Highly analytical and numerate. You know which metrics matter, you can build the case for investment, and you can hold your own at SLT level
• A leader who can inspire and execute. This role is senior but you're not above rolling up your sleeves
• An excellent communicator who can align senior stakeholders, manage cross-functional relationships, and keep momentum going
• Comfortable working across markets. UK, US, and Japan experience is a genuine advantage

Preferred

• Experience across UK, US, and Japan markets
• SLT-level exposure or ability to operate at senior leadership level

Benefits

• Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
• 30 days annual leave PLUS bank holidays
• Free Huel to keep you going
• 2 weeks a year to work remotely from anywhere!
• Dog friendly
• Paid Volunteering Days
• Monthly gym membership contribution plus free use of our gym at HQ including free group classes. We will also give you your own nutrition plan!
• Free 1-on-1 therapy provided by Self-Space.
• Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
• Electric Car Scheme with onsite charging when you visit HQ
• Cycle to Work Scheme
• Enhanced Family Leave
• Workplace Nursery Scheme
• Paid Employee Referral Scheme
• Biannual events to celebrate success - Have you heard about Huelchella?
• Belonging matters here. So does fairness. It should be easy to thrive and be heard