Head Of Digital PR

Responsibilities

• Strategy & Client Partnerships
• - Craft and oversee search-first PR strategies that plug seamlessly into wider search and organic performance goals.
• - Lead client relationships end to end — from onboarding and pitch delivery through to monthly reporting — communicating with clarity, confidence, and authority.
• - Run an always-on reactive function, spotting cultural moments and media opportunities for clients before the rest of the market does.
• - Troubleshoot and pivot campaigns that hit a slow patch, stepping in with bold creative alternatives rather than waiting for performance to recover.
• Creative & Media Excellence
• - Set the creative bar for the department — ideas that win awards, earn national coverage, and make every other agency say “let’s do that”.
• - Guide the team on story angles, media hooks, and high-impact pitching across both modern digital PR and traditional media relations.
• - Own quality control at scale, ensuring ideation is top tier, pitches cut through the noise, and media lists are tight.
• - Report and discuss coverage clearly and transparently, showcasing quality, relevance, and search impact — not just volume.

Requirements

• 5+ years’ experience in Digital PR or earned media within an agency environment — with a proven track record of leading and scaling campaigns.
• Leadership experience: directly managing, coaching, and developing PR executives and managers.
• Search-literate: a deep understanding of how coverage impacts SEO, organic performance, and brand authority.
• Strong commercial acumen — comfortable with retainer management, budget allocation, forecasting, and client retention.
• A proactive problem solver who spots roadblocks and campaign dips before they happen, and arrives with solutions.
• Hands-on with the modern PR toolkit: Buzzstream, ResponseSource, Roxhill, JournoResources, Glimpse, Ahrefs/Semrush, Google Trends, and coverage tracking platforms.
• Integrated thinking: a strong grasp of how social media, influencer amplification, and broader media relations feed into modern Digital PR.
• Confident communicator with experience leading pitches, presentations, and senior client conversations.

Benefits

• hybrid working
• generous holiday allowance
• regular team socials
• a culture built on trust and autonomy
• dedicated training budget
• competitive salary