Head of Development Marketing

Responsibilities

• launch our new schemes internationally and domestically, shape and elevate our development marketing brand and drive quality leads to support sales targets
• lead the regional development marketing team, delivering first‑class marketing communications and campaigns that support sales and development objectives
• developing and implementing regional and national marketing strategies that respond to commercial priorities, timelines and customer needs, ensuring every campaign is aligned, compelling and commercially effective
• think laterally and approach challenges with creativity to find solutions, solve problems and keep complex programmes moving forward
• manage multiple budgets and suppliers, ensuring briefs are sharp, objectives are measurable and value for money is consistently achieved
• deliver integrated marketing campaigns across all channels, with consistent brand messaging and robust measurement of impact
• Solid knowledge of social media, e‑marketing and digital analytics will be essential, alongside experience in both consumer and B2B PR
• strong understanding of residential development marketing within shared ownership and private sales — from positioning developments and brands to influencing customer perception — and the ability to negotiate, influence and collaborate with a wide range of stakeholders

Requirements

• Degree‑level education or equivalent experience
• strong strategic and critical thinking skills
• confident managing multiple budgets and suppliers
• proven track record in delivering integrated marketing campaigns across all channels
• Solid knowledge of social media, e‑marketing and digital analytics
• experience in both consumer and B2B PR
• strong understanding of residential development marketing both within shared ownership and private sales — from positioning developments and brands to influencing customer perception
• the ability to negotiate, influence and collaborate with a wide range of stakeholders
• overseas property marketing experience is a definite advantage
• You must be eligible to work in the UK to apply for this vacancy; Clarion are not able to offer visa sponsorship.

Preferred

• overseas property marketing experience is a definite advantage.