Responsibilities

• Design and execute a multi-channel demand generation strategy across paid search, paid social, display, and emerging channels
• Drive measurable pipeline growth through high-quality acquisition and channel optimisation
• Leverage ABM and intent data platforms (e.g. 6sense, Demandbase, Influ2) to accelerate deal velocity and targeting precision
• Partner closely with SDR and Sales teams to align inbound and outbound strategies
• Own YOOBIC’s website strategy, ensuring it drives engagement, conversion, and pipeline impact
• Lead A/B and multivariate testing across landing pages, messaging, and UX
• Implement advanced personalisation strategies using behavioural and intent data
• Continuously improve SEO, AEO, and site performance to capture high-intent traffic
• Identify and deploy cutting-edge AI tools to enhance targeting, segmentation, and campaign performance
• Build scalable workflows for experimentation, content testing, and optimisation