Responsibilities

• Making Pure culturally relevant, desirable and impossible to ignore
• Creating moments, collaborations and content that generate real attention
• Building a brand people want to be associated with - not just buy from
• Turning limited resources into outsized impact
• Creating momentum through creators, partnerships and social
• Lead Pure’s presence across Instagram, TikTok and emerging platforms
• Create ideas, campaigns and content that earn attention and get shared
• Build relationships with creators, talent and cultural partners
• Personally capture, film and publish high-quality social content, often in fast-moving environments where you may be the only person with access to creators, talent, partners or celebrities
• Develop collaborations and partnerships that increase desirability

Requirements

• A creator of ideas, not presentations
• A strong understanding of what makes content travel, resonate and get shared
• A track record of generating attention and engagement without relying on large budgets
• Hands-on execution combined with commercial awareness and pace
• Strong content creation skills, including filming and editing social-first content using a smartphone and lightweight editing tools
• The confidence to create compelling content independently, without production crews, agencies or external resources
• Excellent judgement and instinct for what feels premium, relevant and culturally interesting
• An understanding that brand building should ultimately drive demand and sales
• The ability to thrive in a fast-moving, founder-led environment