Head of Brand

Responsibilities

• Own the So Energy brand strategy, positioning and identity, building a distinctive challenger brand that people know and trust.
• Make the commercial case for brand, manage the brand budget and use data and insight to prove the impact of brand initiatives.
• Lead integrated brand campaigns across advertising, sponsorship, social and content to increase brand awareness and consideration.
• Lead PR to raise the profile of So Energy, build trust with customers and partners and secure external validation such as awards.
• Translate consumer insights into commercial opportunities, shaping which products we launch as well as how we promote them.
• Build frameworks and processes for brand governance, creative development and campaign planning, embedding AI tools to scale.
• Lead, coach and develop a small team, setting the direction, defining best practice and helping them deliver at pace.
• Manage creative, media and PR agencies to deliver distinctive, effective work, commercial impact and value for money.
• Ensure advertising meets regulatory standards (Ofgem, ASA) with robust substantiation for all proof points.
• Proactively contribute to the leadership community at So Energy to maintain a strong culture and effective ways of working.

Requirements

• Strategic and creative brand leader with a proven track record of increasing awareness and consideration in challenger brands.
• Commercially minded, confident using data and insight to make a compelling case for investing in brand, content and creativity.
• Experienced in building frameworks and processes to embed brand into the wider business and to improve how teams work.
• Track record of running integrated multi-channel campaigns and orchestrating teams, agencies and contractors to deliver results.
• An effective people leader, experienced in leading, developing and coaching small, high-performing teams.
• A confident influencer, able to represent the brand inside and outside the business, at every level.

Benefits

• Hybrid working – Each team has its own SPARK Working Charter. Ask your talent partner for more details.
• Growth & Development
• Personalised learning & development budgets – to support your growth journey, L&D buddies to guide you along the way.
• Educational Sponsorships – like Code First Girls.
• Internal learning platform – with thousands of valuable resources.
• Pay & Reward
• Up to 10% performance bonus – based on company and personal performance.
• Annual Salary Reviews – to ensure we remain competitive in the market.
• Commitment to being a real living wage provider.
• Time Off That Matters