Head of Brand

Responsibilities

• Lead and Deliver Brand Strategy - You’ll partner with the VP Marketing to define and evolve a clear brand strategy that supports business objectives and long-term growth ambitions. Ensure brand investment is aligned to measurable commercial outcomes and contributes meaningfully across the marketing funnel
• Drive Full-Funnel Marketing Excellence - You’ll partner closely with the acquisition marketing team to deliver integrated full-funnel campaigns that connect brand awareness, consideration, acquisition and customer engagement. Ensure creative, media and content strategies work seamlessly together to maximise impact
• Act as a Brand Custodian - You'll own Pod's brand identity, positioning, tone of voice and visual expression, and you'll hold final approval on how they're used. Champion brand consistency and ensure the brand is embedded across customer experiences, products, communications and internal culture
• Bring the Brand to every launch - You’ll develop and execute brand and communications strategies for significant product, service and market launches, working closely with the rest of Marketing and our Product team. Translate complex propositions into compelling customer stories that drive engagement, awareness and adoption
• Lead Brand Narrative and Storytelling - You'll own Pod's brand narrative. What we stand for, what we say and why it matters. You'll work closely with our External Relations Lead, who owns corporate communications, press and policy. Build compelling narratives that strengthen brand credibility and support business growth
• Inspire Outstanding Creative Work - You’ll set the standard for creative excellence across all brand outputs. Provide clear direction, constructive challenge and strategic leadership to internal teams and external agency partners to ensure consistently high-quality work
• Manage Agency and Partner Relationships - You’ll lead relationships with creative, media, and content agencies. Ensure partners deliver against objectives, maintain high standards and continually improve effectiveness and efficiency
• Build and Develop a High-Performing Team - You’ll lead, coach and develop the Brand & Content team, creating an environment that encourages creativity, accountability, collaboration and continuous improvement
• Champion Insights and Measurement - You’ll leverage customer insights, market research and performance data to inform brand decisions. Establish clear measurement frameworks that demonstrate the impact of brand activity on commercial performance and business outcomes
• Influence at Executive Level - You’ll act as a trusted advisor to senior leaders across the business. Influence key stakeholders, align teams around brand priorities and drive a customer-centric mindset across the organisation

Requirements

• Proven Brand Leadership Experience - You’ll have significant experience leading brand and communications functions within a scaling consumer, technology, marketplace, subscription or high-growth business environment
• Track Record of Driving Commercial Growth Through Brand - You'll have demonstrable success building and growing brands that have delivered meaningful commercial results and market share growth
• Full-Funnel Marketing Expertise - You'll have deep understanding of how brand and performance marketing work together to drive long-term business success. Experience designing and executing integrated marketing strategies across the customer journey
• Exceptional Creative Judgement - You'll have strong creative instincts combined with strategic thinking. Able to evaluate, elevate and inspire world-class creative work across multiple channels and formats
• Communications Leadership - You'll have experience developing brand storytelling, content strategies and executive narratives that strengthen brand reputation and engagement
• Data-Led Decision Making - You'll be comfortable using customer insights, market research and performance metrics to inform strategy, optimise investment and demonstrate business impact
• Agency Management Experience - You'll have strong experience managing and challenging creative, media, PR and content agency partners to drive outstanding outcomes
• People Leadership - You'll have experience building, developing and leading high-performing teams, creating clarity, accountability and growth opportunities
• Executive Stakeholder Management - You’ll be strong at influencing and communicating, with the ability to operate credibly at executive and board level
• Budget Management and Impact Measurement - You will have experience of managing brand budgets, optimising spend and tracking return on investment

Benefits

• Access for you and up to 5 family/friends to the 'UnMind' wellbeing platform
• Bonus Scheme
• EV Car Allowance
• Podpoint Charger
• Discounted energy tariff (Pod Power or EDF Employee Programme)
• Flexible hybrid working model
• Work abroad for up to 20 days per year
• Family & friend discount scheme
• 25 days holiday (plus Bank Holidays)
• Very generous parental and family leave