Head of Brand (Maternity Cover)

Responsibilities

• Leading brand strategy and positioning: keeping Noted. Aromas clearly differentiated and emotionally resonant in a competitive fragrance market and evolving our tone of voice and storytelling
• Guiding the brand as we grow internationally: working with the leadership team to make sure our aesthetics and values land consistently in new markets
• Owning our creative standards: overseeing the visual identity and design system, and making sure every touchpoint, from digital and social to PR and partnerships, looks and feels unmistakably Noted. Aromas
• Bringing campaigns to life: leading the conception and execution of brand campaigns, and the content strategy for launches, seasonal moments and key brand milestones
• Shaping new products: partnering closely with Product and NPD, bringing brand and consumer insight from concept through to launch so every product is as brand right as it is commercially compelling
• Driving innovation and insight: spotting emerging trends and cultural shifts and turning them into fresh brand experiences, while tracking brand health and using audience insight to strengthen customer loyalty
• Leading the team and partners: inspiring and supporting our content, social and creative team, and managing agency relationships, creative budgets and strategic partnerships

Requirements

• At least 7 years' brand experience at Senior Brand Manager or Head of Brand level, ideally in beauty, fragrance or fashion
• A creative, hands-on background, from art direction to photoshoots, with a sharp eye for detail
• Confidence to hit the ground running and lead teams and agencies through a defined assignment
• Someone who's as happy rolling up their sleeves as setting the vision
• A naturally curious and adaptable mindset: you look for the better way, bring ideas to the table in areas you don't own
• A collaborative approach, working across Product, E-Commerce, Marketing and Operations to get things done
• Exceptional storytelling, design sensibility and cultural awareness