Responsibilities

• Brand Strategy & Planning
• Client Insight: research clients, prospects and the wider market to identify opportunities for brand and business evolution
• Brand Health: define impactful brand metrics; measure, monitor and report on brand performance
• Brand Activation: develop B2B activation approaches in partnership with business segment marketing leaders. Direct all paid media including sponsorships, media partnerships, OOH and digital.
• M&A: lead the integration of significant acquisitions across the region
• Ensure all plans and tactics reflect long-term brand strategy and deliver a consistent client experience
• Drive integration and alignment with US brand counterparts, ensuring EMEA brand strategies are developed collaboratively and contribute to a unified global brand narrative
• Continually challenge the status quo to deliver excellence in output and experience
• Brand Management
• Build the brand team’s reputation as an innovator that delivers clear business results

Requirements

• Deep B2B experience, with a clear understanding of brand strategy fundamentals and how brand and business performance are interconnected
• Advanced knowledge of brand design systems and experiences, and a firm understanding of the theories that supports them, including:
• Brand strategy and architecture
• Brand Health tracking and Client Insight programmes
• Brand implementation and management of brand identity systems
• Branded experiences, behaviours and interactions
• Deep understanding of integrated media and go-to-market channels, including paid, earned, owned, social, digital, OOH and experiential, with the ability to assess channel relevance by audience, market and campaign objective
• A collaborative leader with a genuine passion for elevating brand and go-to-market strategies through shared learning and cross-regional partnership
• Excellent communication, presentation and partnership skills
• High energy; brings creativity, lateral thinking and positivity to every interaction