Responsibilities

• Brand strategy and messaging: Define how Ancient Remedies sounds, looks, and explains itself, and builds trust across every customer touchpoint.
• Organic social: Build a high-quality organic presence across key platforms, starting with the channels that matter most.
• Authority building: Help us find, position, and develop credible experts and authority figures who can strengthen the brand.
• Content strategy: Create the content pillars, creative direction, and operating rhythm for organic social, YouTube, educational content, and trust-building assets.
• YouTube and long-form authority: Build toward a serious educational content engine that can compound over time.
• SEO and reputation: Help shape the content and search presence that customers see when they look us up.
• Cross-functional consistency: Work with paid media, funnels, email, Shopify, product, customer support, TikTok Shop, Amazon, and compliance so the company feels coherent everywhere.
• Brand guidelines and standards: Create the internal source of truth for messaging, visual direction, tone, claims, expert usage, and content quality.
• Team building: Hire, manage, or coordinate strategists, editors, designers, creators, agencies, and operators as the function grows.
• Measurement: Track the impact of brand and organic through output quality, reach, engagement, branded search, organic traffic, organic revenue assist, customer trust signals, and improved conversion support.

Requirements

• Experience building or meaningfully growing a brand, organic content engine, or authority-led media presence.
• Understanding that brand is trust, clarity, authority, consistency, taste, and repetition, and ability to make a company feel real, credible without slowing down DR.
• Strong instincts for content across Instagram, YouTube, email, landing pages, and product pages.
• Comfortable in a fast-moving, high-ownership environment with ability to audit existing assets, identify gaps, and implement improvements quickly.
• Experience in DTC, e-commerce, health/wellness, publishing, education, supplements, or another trust-heavy category.
• Understanding the difference between direct response and brand and how to make them work together.
• Excellent taste in organic social, YouTube, educational content, and authority-led brands.
• Ability to build systems, not just give opinions.
• Experience managing creative people and maintaining a high bar.
• Ability to turn customer problems, product benefits, founder beliefs, and expert knowledge into compelling content.
• Care about natural health, self-empowerment, and helping people take more control over their lives.
• Ability to move fast, take responsibility, and have work visibly change the trajectory of a company.

Preferred

• Experience scaling a brand in DTC/e-commerce or health/wellness/trust-heavy categories.
• Experience building or growing an authority-led media presence.
• Strong instincts for content and ability to turn customer problems and product benefits into compelling content.

Benefits

• Competitive salary - Benchmark to market rate with regular reviews as we grow.
• Performance bonuses - Your results are recognized and rewarded. We celebrate people who move the needle.
• Fully remote - Work from wherever you do your best thinking. No commute, no compromise.
• Flexible hours - Async-friendly and autonomy-driven. We care about output, not when you’re online.
• 22 days PTO - 22 days paid holiday plus 4 paid sick days — no questions asked.
• WFH equipment budget - One-time budget to get your home office set up with the IT equipment you need from day one.
• Learning budget - Annual allowance for courses, books, and anything that helps you grow.
• Real ownership - At 100+ people, your work has a direct impact. No bureaucracy, no waiting for permission.
• A team that cares - Genuinely warm, highly productive people who show up for each other as much as for the work.