Head of Brand & Advocacy

Responsibilities

• Define and lead the UKI Brand Experience & Advocacy strategy, aligned to business and growth priorities.
• Lead and integrate teams across Brand, Digital & CRM, B2B eCommerce, Education and Advocacy.
• Develop connected activation plans across the customer journey, from awareness and engagement through to conversion and loyalty.
• Drive customer acquisition, engagement, retention and share of wallet through effective brand, digital, education and advocacy programmes.
• Build compelling content, storytelling and community experiences that strengthen brand connection and advocacy.
• Ensure investment across brand, digital, education and advocacy delivers measurable commercial results.
• Build future-ready capabilities, teams and ways of working across these disciplines.
• Work closely with senior stakeholders across the business and international teams to deliver our growth strategy.

Requirements

• Significant senior leadership experience across Brand, Marketing, Customer Experience, Education, Advocacy or Commercial functions.
• Proven experience leading and integrating multi-disciplinary teams.
• Strong commercial acumen and a track record of delivering measurable business results.
• Experience across multiple channels and customer touchpoints, ideally within beauty, FMCG, consumer goods or Professional Salon.
• Strong digital marketing, CRM and eCommerce experience.
• Experience building advocacy, ambassador, community or customer engagement programmes.
• Strong stakeholder management, influencing and change leadership skills.
• A strategic, commercially minded approach with the ability to turn customer insight into action.

Benefits

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Performance bonus / incentives
• Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
• Annual Leave: 27 days plus 8 Bank Holidays
• Celebration vouchers