Brand Manager

Manchester, UK (On-site)

£55K/yr – £60K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Lead Northerngym's brand strategy and creative output, owning the brand experience, partnerships, ambassador networks, and cross-functional collaboration with founders and senior management.

  • Own brand strategy and budget, website experience, and campaign execution
  • Lead a growing creative team across videography, photography, and design
  • Drive celebrity partnerships, ambassador programs, and competitive brand positioning

Job Description

Responsibilities

  • Work directly with the founders and senior management on brand strategy and execution.
  • Lead a growing creative team across videography, photography and graphic design.
  • Own and manage a dedicated brand awareness budget across our website and partnerships.
  • Own the website brand experience: the visual identity of our digital storefront and product pages.
  • Run celebrity partnerships end to end: sourcing talent, campaign ideation and execution.
  • Manage our ambassador network: community events, collabs and content generation.
  • Bring the outside in. Watch other brands and bring exciting ideas to the table.
  • Protect the Northern brand experience through content delivery and quality control.

Requirements

  • 5+ years’ experience in brand management.
  • A self-starter who isn’t afraid to get their hands dirty to solve a problem.
  • A highly competitive personality with a natural interest in fitness, training and wellness.
  • A team player who brings the best out in others.
  • A natural negotiator.
  • Proficient with the full Adobe suite (including Firefly), Figma and Canva.
  • Familiar with, or willing to learn: OpusClip, Nano Banana, Klaviyo and Shopify.

Benefits

  • On-site gym and parking
Northern Gym Equipment logo

Northern Gym Equipment

At Northern, we're building a community prioritising physical and mental strength. We believe fitness is for everyone and we're here to provide equipment that feels good, performs well, and supports our community's journey towards health and wellness.The Northern team includes a network of hundreds of dedicated ambassadors- personal trainers, fitness coaches, gym owners, and physiotherapists- who love our products and passionately spread the word about their benefits.

Cheetham Hill, England, GBR
11 employees (4 in marketing)

Salaries

Posted range

£55K/yr – £60K/yr

Taken straight from the job posting.

See all Northern Gym Equipment salaries

Marketing Team

Marketing Team Size
4 (36% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
312.7K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
40.4%
Direct
10.1%
Referral
5.8%
Social
33.4%
Paid
5.3%

Headcount Trend

Current headcount: ~11
Northern Gym Equipment logo

Brand Manager

Northern Gym Equipment · Manchester, UK · On-site