Brand Manager

Responsibilities

• Own the 360 marketing plan: campaign moments, the seasonal calendar, guerrilla ideas and reactive moments, and how each one runs across email, social, partnerships, retail and PR
• Create and star in brand content: behind the scenes, brand storytelling and partnership activations
• Own brand partnerships end to end: you find the targets, pitch them, close them and make them happen
• Lead idea generation: fast, and ready to run with a good idea before it gets watered down
• Own our tone of voice and brand standards, and the brand playbook that keeps the team consistent
• Lead our Marketing Executive and Organic Social Executive: setting direction, briefing work and helping them grow
• Manage our creative partners, including our branding and photography studio
• Tell the story of every new product launch

Requirements

• 3-5 years in marketing or brand at a DTC or challenger consumer brand. Agency is fine if you've made real things
• A track record of actually making things and putting them into the world. Show us something real
• Outgoing and confident on camera: happy to step in front of it, and to bring the team, founders and dogs in front of it with you
• Commercial confidence: you can find a partnership target, pitch them cold, and close it
• You know what moves people to buy, and how to turn a brand moment into sales
• Sharp creative instinct: you generate ideas, you don't just execute briefs
• Strong writing, with a natural feel for tone of voice
• Opinionated but not precious: you push hard for good ideas and take the founder's final call in good faith
• Resourceful: you create the desired effect without a Hollywood budget

Preferred

• Videos you've made that got a brand noticed, especially ones you appear in: a real bonus if you can share them
• Food, drink, pets or wellness
• You've built a brand's public personality: content, activations, partnerships
• You've managed a small team
• PR instinct: you know how to create stories worth covering
• A dog of your own (a plus, not a requirement)

Benefits

• Life at Marleybones 🦴
• - A dog-friendly office, so bring yours in
• - A small team where your ideas actually get made
• - A brand people love, with a product we're proud of every day
• - Real creative freedom: we move fast and back good ideas
• - A front-row seat to taking a brand people already love to the next level