Responsibilities

• Own and scale a diverse channel mix for the German market.
• Build new online channels from scratch such as Native Ads, Reddit Ads, and LinkedIn Ads.
• Manage direct placements with publishers relevant to our target audience.
• Drive conversion rate optimisation on our paid landing pages, turning traffic into leads.
• Build lean, scalable processes to manage and optimise the channels you establish.
• Explore and integrate AI tools into workflows to work faster and smarter.
• Balance efficiency with rigour: question outputs, validate results, and own the quality of what goes live.
• Work with design and copywriter to ship page iterations fast, informed by data.
• Act as project lead for each new channel launch - coordinating across design, compliance, and copywriting.
• Own the commercial relationships end-to-end: negotiation, execution, and performance accountability.

Requirements

• 3–5 years of hands-on performance marketing experience beyond Paid Search and Paid Social, with a track record of building and scaling at least one channel from an early stage (e.g. Native Ads, LinkedIn Ads, Reddit Ads, direct placements, programmatic, or affiliate).
• Demonstrates curiosity to use and learn more about AI tools. You’ll already be comfortable using AI tools in practical ways to help solve problems, increase productivity and improve quality of work, showing good judgement about when to use them and the ability to explain the reasoning behind that use.
• Strong analytical skills – you're comfortable turning campaign data into clear decisions and recommendations.
• Experience designing and running A/B tests, with a solid understanding of test design and statistical significance.
• A builder mindset: you're energised by setting up channels and measurement frameworks where little or nothing exists yet.
• Fluent in German (required – essential for the DE market, publisher relationships, and creative work).
• Fluent in English (company working language).

Nice to have

• Experience in fintech, lending, or another regulated industry.
• Familiarity with offline attribution modelling.
• Experience working with or managing external media partners and publishers.

Benefits

• Flexible working hours.
• Medical insurance from Vitality, including discounted gym membership.
• A private GP service (separate from Vitality) for you, your partner, and your dependents.
• 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
• A one-month, fully paid sabbatical after four years.
• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
• 3% Pension contributions on total earnings.
• An employee equity incentive scheme.
• Generous parental leave and a nursery tax benefit scheme to help you save money.
• Electric car scheme and cycle to work scheme.