Performance Marketing Specialist

Reading, UK (Unknown)

Salary Not AvailableMid Level5+ years expPermanent

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize Google Ads activity end to end across Shopping, PMAX, Search, YouTube and programmatic channels, while leading feed management and cross-functional collaboration to drive growth.

  • Oversee day-to-day campaigns, budgets and optimisation roadmaps
  • Lead product feed and Merchant Center operations with cross-team support
  • Collaborate with agencies, tech partners and internal teams on strategic growth initiatives

Job Description

Responsibilities

  • Own the day-to-day management, optimisation and reporting of Google Ads activity across Shopping, Performance Max, Search, App and YouTube campaigns
  • Manage campaign budgets, performance targets and optimisation roadmaps, ensuring activity is aligned to business objectives and commercial priorities
  • Partner with the Performance Marketing Manager to help shape the strategic direction of performance marketing activity, identifying priorities and opportunities for future growth
  • Lead product feed management and optimisation through ProductsUp, ensuring product data is accurate, enriched and structured to maximise performance across marketing channels
  • Work closely with internal teams to identify feed enhancement opportunities, troubleshoot issues and improve product visibility and campaign effectiveness
  • Own Google Merchant Center operations, ensuring compliance, feed health and timely resolution of product disapprovals and warnings
  • Partner with agency and technology providers to drive continuous improvement across Google Ads, ProductsUp and programmatic activity
  • Support the planning, activation and optimisation of programmatic campaigns through Epsilon and other media partners
  • Identify and deliver testing opportunities to improve campaign performance and drive ongoing channel growth
  • Monitor campaign performance daily, proactively identifying risks, opportunities and areas for optimisation

Requirements

  • 5+ years' minimum experience in performance marketing, with strong hands-on experience managing Google Ads campaigns
  • Strong understanding of Google Ads including Shopping, Performance Max, Search, YouTube, Demand Gen and App campaigns
  • Experience managing product feeds and feed optimisation platforms such as ProductsUp, DataFeedWatch, Feedonomics or similar technologies
  • Experience working with Google Merchant Center and resolving feed quality and product data issues
  • Understanding of programmatic advertising principles and experience working with DSPs, media agencies or programmatic partners
  • Strong analytical mindset with the ability to translate data into actionable business recommendations
  • Experience using Google Analytics 4 or similar reporting and analytics tools
  • Commercially focused with a strong understanding of performance marketing KPIs
  • Experience managing testing frameworks and delivering insights from experiments and optimisation initiatives
  • Ability to manage multiple priorities and projects within a fast-paced retail environment

Benefits

  • Healthcare, pension, and potential bonus
  • 27 days of leave, plus bank holidays and if you want, you can buy 5 more
  • Tax Saver Tickets
  • fitness centre
  • a subsidised cafeteria
Primark logo

Primark

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
666