Senior Performance Marketing Executive

Birmingham, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 days ago

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Job Summary

Own end-to-end performance marketing across Europe, driving PPC strategy, budget allocation, optimization and reporting while collaborating closely with Development, Data, SEO and Operations teams to improve ROAS.

  • Lead paid search and paid social campaigns and budgets
  • Deliver regular performance insights and cross-functional initiatives

Job Description

Responsibilities

  • Day-to-day management and optimisation of performance marketing campaigns across multiple European markets.
  • Plan, launch, monitor, optimise and report on PPC campaigns across paid search and paid social platforms
  • Conduct keyword research, audience targeting analysis, bid management, ad copy testing and creative testing
  • Manage and allocate advertising budgets across campaigns to maximise performance and ROI
  • Analyse campaign performance data and provide actionable insights and recommendations
  • Produce regular reporting for the Head of Performance Marketing and wider stakeholders
  • Work closely with Development and Data teams to maintain accurate tracking and attribution across all paid channels
  • Lead and support cross-functional initiatives to improve paid media effectiveness
  • Collaborate with SEO, Branding, E-Commerce, Data and Operations teams to improve targeting, messaging and funnel performance
  • Stay up to date with platform updates, industry trends and testing opportunities

Requirements

  • Degree in Marketing, Business, or a related field (or equivalent experience)
  • Proven experience managing paid search and paid media campaigns, including ownership of advertising budgets and performance targets across Google Ads, Microsoft Advertising and Meta Ads.
  • Strong knowledge of Google Ads and paid search campaign management, including but not limited to Search, Display, Retargeting, and Shopping Campaigns.
  • Experience managing campaign budgets and optimising for ROI and performance
  • Good understanding of attribution, tracking and conversion measurement
  • Experience within e-commerce or fast-paced commercial environments
  • Strong Excel and data analysis skills
  • Strong analytical and reporting skills
  • Excellent communication and stakeholder management skills
  • Ability to manage multiple performance marketing campaigns and priorities effectively

Preferred

  • Experience across multiple international markets (desirable)
  • Experience using Google Analytics, Looker Studio or similar reporting tools (desirable)
  • Understanding of wider digital marketing channels (desirable)
  • Ability to read or write in Spanish, French or Italian (desirable)
  • Experience mentoring, coaching or supporting junior team members (desirable)

Benefits

  • Bonus: up to 30%
  • 33 days holiday (with option to buy up to 5 additional days)
  • Onsite Gym
  • Ongoing training and development support
  • Health and wellbeing programme
  • Employee and store discount
BullionByPost logo

BullionByPost

We're the UK’s No.1 online bullion dealer*.We make buying gold and silver as easy as your weekly shop - just a lot shinier. Back in 2008, we were the first UK dealer to bring bullion buying online. Since then, our customer-first approach has helped over 1.2 million orders reach doorsteps safely, securely, and without fuss.No jargon. No drama. Just real value, delivered into your hands.*Source: Experian Hitwise - UK Internet Visits (January 2019 - January 2020).

Founded in 2008
Birmingham, England, GBR
36 employees (2 in marketing)

Traffic Signals

Monthly Visitors
4.1M
Monthly Google Ads Budget
$38.4K
Traffic Source Mix
Search
49.3%
Direct
46.9%
Referral
2.7%
Social
0.5%
Paid
0.5%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
2