Growth Marketing Manager UK at CafeYn | London, UK

CafeYn

Growth Marketing Manager UK

London, UK (Hybrid)

Salary Not AvailableSenior Level

Posted 1 month ago

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Job Summary

Own the UK growth engine with end-to-end funnel ownership, from strategy to activation and retention, while coordinating cross-functional partners and external agencies.

Growth Ownership: Plan and execute full-funnel campaigns across paid, owned and earned channels to hit subscriber targets.
Performance & Experimentation: Monitor KPIs, optimise CAC and conversion, and build a test-and-learn culture across budgets and channels.

Job Description

Own the UK marketing strategy and execution plan, aligned with Readly's overall business objectives.
Develop and deliver full-funnel marketing plans to drive awareness, consideration, trial and subscriber growth.
Own UK growth targets and contribute directly to business performance.
Manage marketing budgets to maximise efficiency, profitability and long-term growth.
Identify market opportunities, customer insights and emerging trends to unlock future growth.
Plan and execute integrated 360° campaigns across paid, owned and earned channels.
Lead local marketing initiatives including partnerships, influencers, podcasts, PR opportunities, affiliate activity and other growth channels.
Work closely with creative, content and product teams to develop compelling customer propositions and campaigns.
Ensure campaigns are delivered on time, within budget and to a high standard.
Drive subscriber acquisition, activation, retention and reactivation initiatives.

CafeYn

3.8 Glassdoor

Cafeyn Group is Europe's leading platform for digital press – built on 20 years of publishing partnerships, operating across 15 markets, and serving 2.5 million readers worldwide.Cafeyn Group is the company behind the brands. Founded in 2006 and privately owned, we build and operate digital platforms that connect readers with quality journalism – and publishers with the audiences they need to thrive.From daily news to children's stories, from manga to publisher technology – Cafeyn Group builds the platforms that make quality digital content accessible, sustainable, and worth paying for.

Founded in 2006

Paris, Île-de-France, FRA

143 employees (24 in marketing)

www.cafeyn.co

54% recommend to a friend

70% CEO approval