Responsibilities

• Own Sigma Public as a Growth Channel: Own the metric: Grow weekly active builders on Sigma Public from the hundreds into the thousands. This is your number.
• Own the marketing: Run the launches, campaigns, and content that get people building on Sigma Public and sharing what they make.
• Close the loop: Turn builders into sharers and shares into sign-ups, so Sigma Public compounds the way the best freemium products do.
• Run Our Social Media Accounts: Own the channels: Run Sigma's social presence day to day, starting with LinkedIn and extending to wherever our buyers and builders actually spend their time.
• Drive inbound: Treat social as a pipeline channel, not a billboard. Build the cadence, formats, and hooks that move people from a scroll to a sign-up.
• Test new platforms: Find the next channel before the category does, run cheap experiments, and double down on whatever earns its keep.
• Build the Advocacy and Creator Program: Stand it up from scratch: Design the program that turns customers, builders, and community members into advocates who make content about Sigma on their own.
• Run the creator motion: Build a roster of creators and influencers shipping a steady stream of content every week, and own the briefs, the relationships, and the results.
• Generate UGC at scale: Make it easy and worth it for the community to build, post, and tag, so a lot of the best Sigma content comes from outside the building.
• Launch Employee-Generated Content (EGC): Turn employees into creators: Build the program, the tooling, and the incentives that get Sigma employees posting in their own voice.
• Make it repeatable: Give people prompts, assets, and a process light enough that posting becomes a habit rather than a favor.
• Tie it to reach: Track which content and which creators drive reach and inbound, then feed that back into what we make next.