Growth Marketing Manager

Manchester, UK (On-site)

£40K/yr – £50K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the CRM lifecycle engine in HubSpot, shaping multi-channel nurture journeys from first touch to client and driving data-based segmentation and targeted messaging.

  • HubSpot-centric lifecycle ownership across email, SMS, WhatsApp, and AI chatbots to fuel behavior-driven journeys.
  • Plan and execute end-to-end nurture programs from new leads through to existing clients, including re-engagement and retention plays.
  • Data quality, segmentation, and consistent journey governance to ensure accurate lifecycle tracking and clean handoffs to sales.

Job Description

Responsibilities

  • Own HubSpot as the central platform for lifecycle marketing and customer data
  • Build and manage all workflows, automation, sequences, and lifecycle stages with the goal of nurturing new leads and the existing database
  • Maintain data quality, segmentation, and targeting structure across the database
  • Manage client allocation to the sales team, ensuring a consistent journey is followed with core touchpoints for client segments
  • Ensure accurate lifecycle tracking from lead through to client
  • Design and execute end-to-end nurture journeys across the full lifecycle
  • Build and optimise programmes for: New lead nurture (post-enquiry)
  • Re-engagement of inactive or cold leads
  • Client retention, upsell, and cross-sell
  • Use behavioural triggers and segmentation to personalise journeys

Outbounds

  • Plan and execute all CRM-led campaigns including nurture campaigns and development specific campaigns
  • Own all outbound communication channels: Email
  • SMS
  • WhatsApp
  • AI chatbots
  • Ensure consistent, timely, and high-quality messaging across all lifecycle touchpoints

Pipeline generation

  • Own pipeline generation from: Existing leads
  • Warm prospects
  • Current clients
North Property Group logo

North Property Group

2.7 Glassdoor

At North Property Group we handpick the best investment opportunities to present to our clients. Our status as the UK's leading independent investment agency is a product of the extensive market research we perform before bringing any opportunities to market. This consistently eliminates risk and maximises returns for our clients.We offer an end to end solution and are the only company that will manage your property journey every step of the way. From the moment of reservation, during the management of your purchase and through to the exit plan, North Property Group are here to provide you with independent, expert advice. We regularly update our clients with the current market value of their asset, and when they feel the time is right, we will remarket the property and re-sell it through our large network of loyal investors.We are one of the few remaining independently owned sales, lettings and investment agents in England. This allows us to work exclusively for the benefit of our clients helping them to buy, sell, let or rent properties across the UK.We have a vast knowledge of both the sales and lettings market and are committed to creating long term relationships with our clients. We can source you a property, give you the correct advice, source you a tenant upon completion, manage the asset and then devise an exit strategy when you are ready to sell.North Property Group was founded by Oli Banks and Tim Coen in 2017. With almost 20 years’ experience between them, they wanted to establish a truly client-centric company that offered only the best developments to their investors. Their backgrounds in all aspects of the property market mean Oli and Tim give only the soundest advice to their clients and customers.Whether you’re a prospective investor, developer, seller, landlord or tenant, if you’re interested in working with North Property Group please don’t hesitate to contact us.

Founded in 2017
Manchester, England, GBR
49 employees (4 in marketing)
28% recommend to a friend

Traffic Signals

Monthly Visitors
17.4K
Monthly Google Ads Budget
$627
Traffic Source Mix
Search
45.2%
Direct
6.7%
Referral
44.3%
Paid
1.8%

Headcount Trend

Current headcount: ~49

Marketing Team

Marketing Team Size
3 (6% of company)