Growth Marketing Manager

Responsibilities

• Own media planning to achieve new customer growth KPI's and evolve the full‑funnel paid marketing strategy across short‑term performance and long‑term demand‑creation channels driving efficient customer acquisition and sustainable revenue growth.
• Optimise allocation of the multi-million-pound marketing budget, using CPA, funnel and commercial data — not just platform-level reporting — to guide investment and channel-mix decisions.
• Get hands-on with the numbers yourself: build your own analysis in Excel and our data warehouse, challenge what a dashboard is telling you, and spot when something doesn't look right before it reaches a stakeholder.
• Partner with the Data Team and other functions (Finance, Product, CX) to build and continuously improve a measurement and reporting framework the wider business can trust and act on.
• Test and scale new acquisition channels to diversify the channel mix and reduce reliance on the biggest drivers, ensuring all activity complies with FCA and ASA requirements.
• Lead integrated full-funnel campaigns across Sales Activation and Brand Building channels, keeping messaging and execution consistent and delivered on time.
• Manage agency and partner relationships, building sharp briefs and holding them to a high standard of delivery and pace.
• Directly manage and develop three Performance Marketing Leads, and act as a confident, credible voice for Growth Marketing with stakeholders across the business.

Requirements

• Track record of Significant experience leading growth marketing, with genuine ownership of budget and channel strategy.
• Comfortable working directly with data: fluent in Excel, confident pulling apart large or messy data sets to find the story, and happy interrogating a dashboard or querying a number that looks wrong rather than taking it at face value.
• Deep understanding of full-funnel marketing metrics (CPA, ROAS, conversion, funnel drop-off) and how to diagnose what's driving under- or overperformance.
• Experience managing significant paid budgets across brand and performance channels, including paid search, paid social and offline media.
• Confident building relationships and influencing stakeholders beyond the immediate team — Data, Finance, Product or senior leadership — and comfortable bringing evidence to those conversations in our trading sessions.
• Excellent at managing agencies, from brief through to execution.
• Understanding of audience segmentation and lifecycle targeting to build effective mid- and lower-funnel strategies.
• Experience managing and coaching a small team.
• Experience in insurance, financial services or another regulated consumer sector.

Preferred

• Experience building or specifying your own dashboards or data models (e.g. SQL, Looker or similar) beyond Excel.
• Practical experience using AI tools or models to speed up analysis, testing or day-to-day marketing processes, and an interest in automating repetitive work rather than doing it by hand each time.