Growth Marketing Lead

Responsibilities

• Take on our website, our paid media, our owned channels, and our account-based programme, and to be accountable for what those deliver.
• It's a hands-on role.
• You will be the most senior digital person in the business and working day to day with Sales, Capital Markets and Product.
• You will also manage and develop our junior digital marketer.
• Own our website as a commercial asset. We relaunched in 2026 with a new identity and a restructured information architecture, and we now need someone to make it work harder: conversion paths, page performance, technical SEO, link acquisition and the structured content that determines whether we surface in search and in AI-generated answers. You will set the roadmap, brief and manage development resource and partner agencies, and run a continuous programme of testing and optimisation.
• The website is also where high-growth businesses find us, so the self-serve journey from first visit to sign-up is yours to build and optimise.
• Own strategy, budget, and performance across paid digital channels in the UK, US, and EMEA.
• You will manage ad spend, hold agencies and platforms to account, and be able to explain what each pound spent returned in terms of value for the business.
• We would rather see disciplined spend against a narrow audience than broad reach we cannot use.
• Own our email programme, our organic social presence, and our newsletters.

Requirements

• Attitude is the most important requirement for this role. AI can close technical gaps and we'd back the right person to do that.
• What's harder to find, and what we'll really be testing for, is someone curious and determined enough to go and work things out without being told to.
• Relentlessness. You don't let things go, you don’t shrug off blockers, and you come back to problems that have already beaten you once.
• Generous with people. You set a high bar and hold people to it, and you're kind about how you do it.
• Managing. You will be managing and mentoring our junior digital marketer.
• A good communicator. You can explain what you're doing and why to people who don't work in digital, and you'd rather bring the wider marketing team with you than work around them.
• Deep curiosity. You are highly curious about AI, automation, and technology. You're probably already using tools your current job doesn't ask for.
• High agency. You are comfortable prioritising, setting your own agenda, and delivering at pace.
• Energy for change. New markets, new products, and new channels excite you, rather than intimidate you.
• Six or more years in digital marketing, with time spent in a scale-up or a fintech.

Preferred

• Experience in financial services or capital markets is a plus.
• Appetite and rigour to get up to speed quickly.

Benefits

• Competitive salary
• Equity and bonus scheme
• Unlimited Paid Leave
• Hybrid office-working model - we're in a great location near Green Park station in London
• Enhanced Parental Leave and Pay
• Workplace Pension
• Complete Bupa HealthCare Cover
• Life Insurance
• Income Protection Insurance
• Access to Yulife (Employee Assistance Programme)