Growth Marketing Lead

London, UK (Hybrid)

Salary Not AvailableSenior Level4+ years exp

Posted 3 weeks ago

Job Summary

Own multi-channel demand generation at Tab by directing targeting, creative, and landing pages, while growing paid channels, personalisation, partnerships, and lifecycle programs; you will own measurement and reporting across channels and the website.

Lead multi-channel campaigns and budget across platforms
Own creative, landing pages, and personalised content
Expand paid channels and build a data-driven tracking framework

Job Description

Responsibilities

Own targeting and budget allocation across campaigns
Own creative and landing pages
Run our current paid channels (Google, Meta) and expand into new ones — ChatGPT, Reddit, TikTok, LinkedIn, and vertical-specific channels for our industries
Build prospecting and retargeting that works across the full customer journey
Own personalisation, copy, creative and cadence
Manage our sending systems and monitor the associated infrastructure (deliverability, domains, warm-up)
Run our referral programme and ambassador programme
Develop partnerships that drive customer acquisition
You'll collaborate closely across the company on: Key messaging, copy and creative guidelines
The marketing website

Requirements

4–8 years in lead generation, ideally in B2B or fintech, ideally at a startup
You reach for AI naturally and have an instinct to automate — using AI tools where they help, and working manually where that's better
High agency: you spot what needs doing and do it, without waiting to be asked
Comfortable in a lean team — we don't use agencies, so you'll be hands-on across strategy and execution
You work well across teams, not in a silo
Strong technical and AI skills
Strong analytical skills — you're at home in the data
Good judgement across writing, creative and design
Spanish or French is helpful, given the markets we serve
You don't need to be great on merchant calls — this isn't a sales role

Preferred

Spanish or French is helpful, given the markets we serve

Marketing Team

Marketing Roles Posted (Last 30 Days)

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