Own lead generation and content operations for a cleaning services business, focusing on pipeline and measurable inquiries via LinkedIn and outreach tools.

• Responsibilities: Creating professional LinkedIn and social media content aimed at commercial clients
• Helping plan and deliver growth marketing campaigns across LinkedIn, email, website content and targeted outreach
• Using lead sourcing tools to research companies, contacts and decision-makers
• Building lead lists for facilities managers, property managers, hotels, healthcare sites, managing agents and other B2B prospects
• Supporting outbound outreach campaigns through email and LinkedIn
• Drafting outreach messages, follow-up emails and simple campaign sequences
• Reviewing website pages and suggesting improvements to increase enquiries and improve how clearly our services are presented
• Supporting basic SEO improvements, including service page content, page titles, local search terms and useful website updates
• Creating simple landing pages, website pages and promotional pages
• Using AI tools to help draft, improve and repurpose content

• Build and manage targeted lists for facilities managers, property managers, hotels, and healthcare sites.
• Plan and execute growth campaigns across LinkedIn, email, and website content.
• Review website content and SEO basics to lift enquiries and clarify services.