Demand Generation Representative

City of Westminster, Westminster, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 10 hrs ago

Job Summary

Own the full early stage pipeline from outbound to inbound, qualify fit for ICP, book discovery meetings, and continuously refine targeting and messaging.

  • Lead generation and qualification across outbound and inbound stages
  • Collaboration with Marketing to support demand gen and content-led offers
  • CRM hygiene and market feedback to Product Marketing and Growth

Job Description

Responsibilities

  • Generate and qualify opportunities for Account Executives through outbound and inbound motions.
  • Run structured outreach sequences and follow up on marketing-sourced interest.
  • Support demand generation campaigns, including email, event follow-up and content-led offers, with Marketing.
  • Qualify fit against our ICP and book discovery meetings for Sales.
  • Keep CRM records and handoffs clean.
  • Share market feedback with Product Marketing and Growth: objections and the messaging that resonates.
  • Keep refining targeting and talk tracks based on what converts.

Requirements

  • Experience in demand generation, BDR/SDR/BDO or early-stage B2B SaaS sales development.
  • Strong written outreach and confident phone and video conversations.
  • Organised follow-up habits and comfort with CRM tools.
  • Curiosity about AI governance and enterprise buyers in risk, compliance and technology.
  • Resilience, coachability and a metrics-aware approach to pipeline.
  • Professional judgement when representing Holistic AI to prospects.

Preferred

  • Experience in AI, data, security or GRC software.
  • Experience supporting events or webinar follow-up.
  • Familiarity with modern sales engagement and marketing automation tools.
  • Experience testing messaging alongside Product Marketing.

Benefits

  • We offer competitive benefits; details are shared during the hiring process.
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Holistic AI

2.8 Glassdoor

Holistic AI is the control layer for enterprise AI.The governance gap is no longer theoretical. AI systems are making decisions, taking actions, and interacting with real-world systems right now, at a speed and scale no human review process can match. The risk is not in your next audit. It is happening at runtime.Holistic AI gives enterprises the infrastructure to govern AI where it actually operates, built around three pillars:Identify. Automatically detect every AI system across your organization, built, bought, or embedded. Surface shadow AI, third-party tools, and hidden deployments before they become blind spots.Protect. Continuously test for bias, risk, and compliance against global frameworks including the EU AI Act, NIST AI RMF, and ISO 42001. Catch what static reviews miss, before and after deployment.Enforce. Apply policies directly to AI systems and intervene the moment risks emerge, activating controls, blocking unsafe behavior, and generating audit-ready evidence without slowing operations down.Recognized by Gartner as a Representative Vendor in the emerging category of Guardian Agents, and trusted by enterprises including Unilever, Siemens, and MAPFRE, Holistic AI is building the governance infrastructure that AI at scale actually requires.The organizations moving fastest on AI are the ones who stopped treating governance as a checkpoint and started treating it as a control system.

Founded in 2020
San Francisco, California, USA
90 employees (7 in marketing)
0% recommend to a friend

Marketing Team

Marketing Team Size
7 (8% of company)
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown

Funding History

  • Mar 2024
    Series Unknown

Traffic Signals

Monthly Visitors
47.2K
Monthly Google Ads Budget
$4.6K
Traffic Source Mix
Search
31.8%
Direct
41.1%
Referral
16.7%
Social
7%

Headcount Trend

Current headcount: ~90

Recent News

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Demand Generation Representative

Holistic AI · City of Westminster, Westminster, UK · Hybrid