Growth Marketing Lead

Responsibilities

• Set the strategic direction for Urban Fox’s growth marketing and communications activity, owning the plan, priorities and performance measures that support business growth and network utilisation.
• Lead the development and delivery of targeted B2C growth activity in contracted areas, converting residents into new or regular users through insight-led local campaigns, sales-focused activation and community engagement across digital, physical and community channels.
• Lead the identification and prioritisation of high-value target audiences and local influence points, including car dealerships, garages, taxi and private-hire operators, delivery fleets, employers, community groups and other partners who can help stimulate consumer demand and drive network utilisation.
• Shape and lead creative sales activation and promotional strategies, including targeted offers, launch campaigns, referral activity, local partnerships and pricing propositions that encourage trial, repeat usage and customer advocacy.
• Provide leadership for Urban Fox’s B2B marketing approach, supporting local authority concession bids, strengthening customer confidence and positioning Urban Fox as a credible partner in on-street EV charging.
• Direct the planning and delivery of integrated campaigns across owned, earned, paid, partnership, media, PR, events, local engagement and emerging channels, using digital tools, insight, geofencing and audience targeting to improve reach, conversion and commercial return.
• Own and govern Urban Fox’s content strategy, setting standards for clear, compelling and audience-specific content for residents, local authorities, partners and other external stakeholders.
• Lead the marketing contribution to local authority tenders and proposals, working with the Bid team to develop compelling narrative, graphics, presentations, digital assets and supporting materials.
• Strengthen and protect Urban Fox’s brand, reputation and leadership profile through consistent messaging, thought leadership, storytelling, social media, PR and campaign content.
• Lead the use of data, insight and performance reporting to make decisions, optimise marketing activity, scale what works and stop activity that does not deliver results.

Requirements

• Proven track record in a senior growth, performance marketing or marketing communications leadership role, ideally within EV charging, mobility, infrastructure, technology or another fast-growth environment.
• Experience setting direction and building team capability, with the confidence to delegate effectively while remaining close enough to the detail to ensure high-quality delivery.
• Demonstrable experience developing and delivering commercially focused campaigns that influence customer behaviour, generate demand, increase adoption and deliver measurable sales or utilisation outcomes.
• Experience identifying target audiences, building local demand funnels and using audience insight, geofencing, partner channels and promotional activity to convert interest into usage
• Excellent digital marketing capability, with experience across social media, content management systems, SEO, email marketing, analytics, paid media and campaign optimisation.
• Strong copywriting and storytelling skills, with the ability to communicate clearly and persuasively across B2C, B2B and public-sector audiences.
• Confident owning brand, messaging and content standards, ensuring all outputs are consistent, credible and appropriate for the audience.
• Confident using performance data and customer insight to make decisions, improve campaign effectiveness and demonstrate return on investment.
• Commercially minded, proactive and comfortable testing, learning and iterating quickly in a fast-moving environment, with the confidence to propose creative pricing, partnership and promotional approaches that support growth.
• Strong project management skills, with the ability to lead multiple initiatives, manage competing priorities and maintain momentum without close supervision.

Benefits

• Smart working, giving you more flexibility such as staggered start and finish times, with up to 40% remote working, where roles allow.
• 25 days paid annual leave (pro rata)
• Family friendly policies which include 28 weeks full pay for maternity/adoption leave and four weeks full pay for paternity/partners leave
• Pension, share incentive plan, volunteering leave, recognition schemes and much more…