Nestle Operational Services Worldwide SA

Growth & Audience Performance Media Lead

Crawley, Surrey, UK (Hybrid)

£60K/yr – £70K/yrSenior LevelFull time

Posted 2 days ago

Job Summary

Own and drive growth through a connected media and audience strategy across acquisition, engagement and reactivation, translating performance into clear recommendations for senior stakeholders.

Lead cross-functional teams including CRM, Ecommerce, Brand, Data & Analytics and Acquisition to shape customer journeys.
Manage relationships with media agencies, set test-and-learn agendas, and align plans with commercial outcomes.
Influence senior stakeholders with data-driven insights across Meta, Google, YouTube, TikTok.

Job Description

Responsibilities

Develop the growth media and audience strategy across customer acquisition, engagement and reactivation.
Identify priority audiences and use first-party data, customer insight and platform signals to unlock sustainable growth.
Define how media can deepen engagement with existing customers and help reduce customer inactivity.
Set strategic direction across digital and social platforms, including Meta, Google, YouTube, TikTok and LinkedIn, in line with business objectives.
Lead agency partners, constructively challenge recommendations and ensure plans are rooted in commercial outcomes.
Create a structured test-and-learn agenda covering audiences, creative, platforms and measurement.
Partner with CRM, Ecommerce, Brand, Data & Analytics and Acquisition teams to create connected customer journeys.
Translate media and audience performance into clear recommendations for senior stakeholders.

Requirements

Strong experience in media strategy, digital strategy, audience planning or growth marketing.
Strategic knowledge of digital and social platforms, including how algorithms, audiences, creative and signals work together to influence behaviour.
Experience developing audience-led media plans across customer acquisition, engagement and reactivation.
Experience leading media agencies and constructively challenging their strategy, recommendations and performance.
Understanding of first-party data, audience segmentation and media effectiveness.
Strong commercial and analytical judgement, with the ability to turn complex data into clear decisions and actions.
Confidence influencing cross-functional and senior stakeholders.

Preferred

Experience with product feeds, shoppable formats or retail media platforms.
Knowledge of premium consumer brands, direct-to-consumer eCommerce or B2B customer journeys.

Benefits

17 % car allowance
Private health care
Generous pension scheme – up to 12% contribution from Nestle
12 flexible days on top of 25-day holiday entitlement
2 paid volunteering days
A focus on personal development and growth

Salaries

Posted range

£60K/yr – £70K/yr

Taken straight from the job posting.

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