Growth & Audience Performance Media Lead

Responsibilities

• Develop the growth media and audience strategy across customer acquisition, engagement and reactivation.
• Identify priority audiences and use first-party data, customer insight and platform signals to unlock sustainable growth.
• Define how media can deepen engagement with existing customers and help reduce customer inactivity.
• Set strategic direction across digital and social platforms, including Meta, Google, YouTube, TikTok and LinkedIn, in line with business objectives.
• Lead agency partners, constructively challenge recommendations and ensure plans are rooted in commercial outcomes.
• Create a structured test-and-learn agenda covering audiences, creative, platforms and measurement.
• Partner with CRM, Ecommerce, Brand, Data & Analytics and Acquisition teams to create connected customer journeys.
• Translate media and audience performance into clear recommendations for senior stakeholders.

Requirements

• Strong experience in media strategy, digital strategy, audience planning or growth marketing.
• Strategic knowledge of digital and social platforms, including how algorithms, audiences, creative and signals work together to influence behaviour.
• Experience developing audience-led media plans across customer acquisition, engagement and reactivation.
• Experience leading media agencies and constructively challenging their strategy, recommendations and performance.
• Understanding of first-party data, audience segmentation and media effectiveness.
• Strong commercial and analytical judgement, with the ability to turn complex data into clear decisions and actions.
• Confidence influencing cross-functional and senior stakeholders.

Preferred

• Experience with product feeds, shoppable formats or retail media platforms.
• Knowledge of premium consumer brands, direct-to-consumer eCommerce or B2B customer journeys.

Benefits

• 17 % car allowance
• Private health care
• Generous pension scheme – up to 12% contribution from Nestle
• 12 flexible days on top of 25-day holiday entitlement
• 2 paid volunteering days
• A focus on personal development and growth